What Was I Made For?

"What Was I Made For?" is a ballad by American singer Billie Eilish. It was released through Atlantic, Darkroom, and Interscope Records on July 13, 2023, as the fifth single from the soundtrack to the 2023 fantasy comedy film Barbie. "What Was I Made For?" was commercially successful worldwide and reached number-one in Australia, Ireland, Malaysia, Switzerland, and the United Kingdom, as well as peaking at No. 14 on the Billboard Hot 100 in the United States.

"What Was I Made For?"
Cover art for "What Was I Made For?": a side-view photo of Billie Eilish in a yellow shirt and with a Barbie-inspired ponytail
Single by Billie Eilish
from the album Barbie the Album
WrittenJanuary 2023[note 1]
ReleasedJuly 13, 2023 (2023-07-13)
Recorded2023
GenrePop[2]
Length3:42
Label
Songwriter(s)
Producer(s)
Billie Eilish singles chronology
"Hotline (Edit)"
(2023)
"What Was I Made For?"
(2023)
"Lunch"
(2024)
Barbie singles chronology
"Speed Drive"
(2023)
"What Was I Made For?"
(2023)
"Choose Your Fighter"
(2023)
Music video
"What Was I Made For?" on YouTube

It received five nominations at the 66th Annual Grammy Awards, including Record of the Year, and won for Song of the Year (which became the first song from a film since Celine Dion's "My Heart Will Go On" from Titanic to win in this category) and Best Song Written for Visual Media. It won the Golden Globe Award for Best Original Song at the 81st Golden Globe Awards and it also won the Academy Award for Best Original Song at the 96th Academy Awards.

Background and release

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In an interview with Time in early July 2023, Mark Ronson, who served as the music producer of Barbie the Album, announced that there are more surprise guests on the soundtrack than had yet been revealed at that time, describing the artist as having a "very personal, idiosyncratic tie to Barbie". However, he skipped the question if Eilish was going to be one of the two.[3] Eilish previously sparked speculation about a possible appearance when she posted a picture of a Barbie neon sign on her Instagram on June 27.[4]

On July 6, 2023, Eilish announced the single on her social media.[5] In an accompanying announcement, she said that the song "means the absolute" world to her.[6] The singer hoped that the track would "change lives" and told her fans to "get ready to sob".[7] A snippet of the single appeared in a trailer for the film on July 10, 2023.[8] Eilish also teased the single and music video on Twitter on July 12.[9] The song was released the following day on July 13.[10] In the film itself, which premiered the same month, the song plays during a scene where Barbie meets the spirit of her creator Ruth Handler.[11]

Production

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For the song, Eilish again teamed up with her brother and long-time collaborator Finneas O'Connell.[12] The songwriting process began with director Greta Gerwig showing Eilish and O'Connell a rough cut of the film at Warner Bros. Studios. In an interview with Billboard, Eilish stated that the single was the first song that she and O'Connell had written after a prolonged writer's block.[13]

I did not think about myself once in the writing process. I was purely inspired by this movie and this character and the way I thought she would feel, and wrote about that. And then, over the next couple days, I was listening and I was like, girl, how did this … honestly, and I really don’t mean this to come off a conceited way at all, but I do this thing where I make stuff that I don’t even know is … like I'm writing for myself and I don't even know it.

— Billie Eilish, on the songwriting process for "What Was I Made For?"[13]

Critical reception

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“What Was I Made For?” was met with widespread critical acclaim from music critics, many of whom regarded it as one of the best songs of 2023.[14][15] Writing for Stereogum, Tom Breihan noted metaphors in the lyrics that parallels Barbie's plot and compared the song to "Happier Than Ever", but lamented that "It seems like it’s building to a grand, cathartic finale, but that finale never arrives".[10] Jon Mendelsohn of American Songwriter called the chorus "melancholy yet hopeful".[16] Walden Green of The Fader saw the song as a "sly commentary on pop stars 'created' for the profit of record labels".[17]

Year-end lists

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Select year-end rankings of "What Was I Made For?"
PublicationListRankRef.
BBCThe Best Songs of 2023
16
[18]
BillboardThe 100 Best Songs of 2023 (Staff Picks)
2
[19]
Los Angeles TimesThe 100 Best Songs of 2023
10
[20]
NMEThe 50 Best Songs of 2023
7
[21]
Rolling StoneThe 100 Best Songs of 2023
9
[22]
The GuardianThe 20 Best Songs of 2023
11
[23]
The Hollywood ReporterThe 10 Best Songs of 2023
6
[24]
The Washington PostThe Best Singles of 2023
2
[25]
USA TodayBest Songs of 2023[26]
VarietyThe Best Songs of 2023
1
[27]

Music video

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The music video for "What Was I Made For?" was released alongside the single on July 13, 2023.[28] The video, directed by Eilish herself, was shot in entirely one take, and portrays Eilish in a yellow dress (the color Stereotypical Barbie wears at the end of the film) and a blonde wig styled with bangs and a high ponytail similar to the hairstyle of the original 1959 Barbie. Eilish sits at a school desk in an empty, monochromatic space. From a Barbie-themed case, she removes and examines doll clothing resembling outfits Eilish has worn publicly in the past, which she organizes on a miniature hanging rack. As the song progresses, a brief earthquake, a strong wind, and rain threaten to disrupt her efforts. When the rain ends, Eilish quickly stuffs the doll clothes back into their case and walks away, taking the doll case with her. Shortly after the song's ending, Eilish returns briefly to collect a forgotten accessory before exiting once more.

In W, Matthew Velasco interpreted the music video as Eilish's "way of telling us she’s done with her signature baggy look" and that "this feels like the beginning of a new era for Eilish".[29]

Accolades

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Awards and nominations for "What Was I Made For?"
YearAwardCategoryResultRef.
2023Hollywood Music in Media AwardsBest Original Song in a Feature FilmWon[30]
Las Vegas Film Critics SocietyBest SongNominated[31]
MTV Video Music AwardsSong of SummerNominated[32]
RTHK International Pop Poll AwardsTop Ten International Gold SongsNominated[33]
Variety's HitmakersFilm Song of the YearWon[34]
2024Academy AwardsBest Original SongWon[35]
Astra Film AwardsBest Original SongNominated[36]
Brit AwardsInternational Song of the YearNominated[37]
Chicago Indie CriticsBest Original SongNominated[38]
Critics Association of Central FloridaBest Original SongRunner-up[39]
Critics' Choice Movie AwardsBest SongNominated[40]
Denver Film Critics SocietyBest Original SongWon[41]
DiscussingFilm Critic AwardsBest Original SongRunner-up[42]
GAFFA Awards (Sweden)International Song of the YearWon[43]
Georgia Film Critics AssociationBest Original SongWon[44]
Gold Derby Film AwardsBest Original SongNominated[45]
Gold Derby Music AwardsRecord of the YearNominated[46]
Song of the YearNominated
Best Pop SongNominated
Best Music VideoNominated
Golden Globe AwardsBest Original SongWon[47]
Grammy AwardsRecord of the YearNominated[48]
Song of the YearWon
Best Pop Solo PerformanceNominated
Best Song Written for Visual MediaWon
Best Music VideoNominated
Guild of Music Supervisors AwardsBest Song Written and/or Recording Created for a FilmWon[49]
Hawaii Film Critics SocietyBest SongWon[50]
Hit FM Music AwardsTop Ten SinglesWon[51]
Houston Film Critics SocietyBest Original SongNominated[52]
iHeartRadio Music AwardsBest LyricsNominated[53]
Best Music VideoNominated
TikTok Bop of the YearNominated
Latino Entertainment Journalists AssociationBest Song Written for a FilmNominated[54]
Music City Film Critics AssociationBest Original SongWon[55]
New Mexico Film CriticsBest Original SongWon[56]
North Carolina Film Critics AssociationBest Original SongNominated[57]
North Dakota Film SocietyBest Original SongWon[58]
Online Film Critics SocietyTechnical Achievements: Original SongHonored[59]
Online Film & Television AssociationBest Original SongWon[60]
Palm Springs International Film FestivalChairman's AwardWon[61]
Pandora International Film CriticsSong ComposingWon[62]
Santa Barbara International Film FestivalVariety's Artisans AwardWon[63]
Satellite AwardsBest Original SongWon[64]
Society of Composers & LyricistsOutstanding Original Song for a Comedy or Musical Visual Media ProductionWon[65]
Žebřík Music AwardsForeign International Composition of the Year3rd Place[66]
Foreign International Video Clip of the Year2nd Place

Personnel

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All credits are adapted from CD liner notes of Barbie the Album.[67]

Charts

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Certifications

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Certifications for "What Was I Made For?"
RegionCertificationCertified units/sales
Belgium (BEA)[134]Platinum40,000
Canada (Music Canada)[135]Gold40,000
Denmark (IFPI Danmark)[136]Gold45,000
France (SNEP)[137]Platinum200,000
Italy (FIMI)[138]Gold50,000
New Zealand (RMNZ)[139]Platinum30,000
Poland (ZPAV)[140]Platinum50,000
Portugal (AFP)[141]2× Platinum20,000
Spain (PROMUSICAE)[142]Gold30,000
Switzerland (IFPI Switzerland)[143]Gold10,000
United Kingdom (BPI)[144]Platinum600,000
United States (RIAA)[145]Platinum1,000,000
Streaming
Greece (IFPI Greece)[146]Gold1,000,000

Sales+streaming figures based on certification alone.
Streaming-only figures based on certification alone.

Release history

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Release dates and formats for "What Was I Made For?"
RegionDateFormat(s)Label(s)Ref.
VariousJuly 13, 2023
[147]
ItalyJuly 17, 2023Radio airplayUniversal[148]
United StatesAugust 1, 2023Contemporary hit radio
  • Darkroom
  • Interscope
[149]
August 7, 2023Hot adult contemporary radio[150]
United KingdomAugust 17, 2023Cassette[151]
United StatesNovember 11, 20237" vinyl
  • Darkroom
  • Interscope
[152]

Notes

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  1. ^ In an interview with Apple Music, Eilish said that she started writing the song with Finneas on January 17, 2023, and finished it in the next few days.[1]

See also

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References

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