Vyjayanthi Movies

Vyjayanthi Movies is an Indian film production company established in 1974 by C. Aswani Dutt. It is one of the biggest film production houses in Telugu cinema.[1] Vyjayanthi Movies is especially known for its big-budget productions with top movie stars and lavish production values.[2] It is credited with producing some of the most iconic films in Telugu cinema.[3] It has subsidiaries, Swapna Cinema and Three Angels Studio run by Aswani Dutt's daughters Swapna Dutt and Priyanka Dutt.

Vyjayanthi Movies
Company typePrivate
IndustryEntertainment
Founded1974
Headquarters,
India
Key people
C. Aswani Dutt
Swapna Dutt
Priyanka Dutt
ProductsFilms
OwnerC. Aswani Dutt
SubsidiariesThree Angels Studio
Swapna Cinema
Websitewww.vyjayanthi.com

History edit

Founding edit

Original Logo of Vyjayanthi Movies

Aswani Dutt started his film career as an executive producer for a black and white film directed by K. Viswanath.[4] He wanted to produce a film with his favourite actor N. T. Rama Rao (NTR) and approached him.[5] Named by NTR, Vyjayanthi Movies commenced production, under the proprietorship of Aswani Dutt with the successful film, Eduruleni Manishi in 1975.[2] The logo of the production house contains the image of NTR as Lord Sri Krishna, with a Sankha in his hand and Earth behind him.

Films and success edit

The production house went on to make films with the top most actors of Telugu cinema like NTR, ANR, Krishna, Sobhan Babu, Krishnam Raju, Chiranjeevi, and Akkineni Nagarjuna.[6] Many of the films produced by Vyjayanthi Movies were directed by K. Bapayya and K. Raghavendra Rao.

Vyjayanthi Movies produced several Telugu films like Agni Parvatam (1985), Jagadeka Veerudu Athiloka Sundari (1990), Indra (2002) which were very successful at the box-office. Vyjayanthi Movies introduced popular actors like Jr. NTR, Mahesh Babu, Ram Charan, Allu Arjun, and Nara Rohit to the Telugu cinema.

Vyjayanthi Movies had a successful run until it hit a rough patch with Sakthi in 2011. After this, Aswani Dutt took a seven-year hiatus. He produced Mahanati in 2018 which became one of the highest grossing films of the year.[7]

Subsidiaries edit

Swapna Cinema edit

In 2014, Ashwani Dutt's elder daughter, Swapna Dutt, inherited Swapna Cinema from her father. Under this banner, Swapna and her sister, Priyanka Dutt produced Yevade Subramanyam. This was a big success story at the box office in 2015. In 2018, this banner produced a biopic on the late actress, Savitri. The biopic, titled Mahanati stars Keerthi Suresh, Dulquer Salmaan, Samantha Ruth Prabhu, and Vijay Devarakonda. It was critically acclaimed and highly successful at the box office.

Three Angels Studio edit

Aswani Dutt's younger daughter, Priyanka Dutt launched a new production house named Three Angels Studio in 2008.[8] She produced her first film, Baanam (2009), through this company and introduced Nara Rohit to Telugu Cinema. The film was critically acclaimed, but did not do well at the box office. She then produced the anthology film Om Shanti in 2010. It stars Nikhil Siddharth, Kajal Aggarwal, Bindu Madhavi and Navdeep.

Early Monsoon Tales edit

Swapna Dutt and Priyanka Dutt ventured into web series with Nithya Menen starrer Kumari Srimathi. The series that premiered on Amazon Prime has garnered positive reviews with a 7.2 rating on IMDb. [9]

Shelved projects edit

After the success of Jagadeka Veerudu Athiloka Sundari (1990), Aswani Dutt wanted to do fantasy film highlighting the CGI. So a film titled Bhooloka Veerudu was started in the direction of Singeetam Srinivasa Rao with Chiranjeevi in the lead role. After completing two schedules, the project was shelved as they realised that they didn't have a proper story in hand and hence shelved the film.[10]

Ram Gopal Varma narrated a story to Aswani Dutt which he liked. Varma was making Daud at that time and felt that the shooting of Daud might be stalled due to Sanjay Dutt's legal issues. So Varma narrated the story to Aswani Dutt and Chiranjeevi which they liked. Aswani Dutt started the project with Chiranjeevi as the lead in the direction of Ram Gopal Varma. After Sanjay Dutt's release, the shooting of Daud resumed. Then Aswani Dutt realised that the storylines for these two films are similar. As he was not comfortable in doing a film which had the same storyline to another film, he stalled the project.[10]

Film production edit

Key
Denotes films that have not yet been released

Vyjayanti Movies edit

YearNameLanguageNotes
1975Eduruleni ManishiTelugu
1978Yuga Purushudu
1981Guru Sishyulu
1983Adavi Simhalu
1985Agni Parvatam
1986Brahma Rudrulu
1988Aakhari Poratam
1990Jagadeka Veerudu Atiloka Sundari
1992Aswamedham
1994Subhalagnam
Govinda Govinda
1998Choodalani Vundi
1999Rajakumarudu
Ravoyi Chandamama
2000Azad
2001Premakke SaiKannada
2002CompanyHindi
IndraTelugu
2005Balu ABCDEFG
Subhash Chandra Bose
Jai Chiranjeeva
2006Sainikudu
2007Chirutha
2008Kathanayakudu
Kantri
2011Shakthi
2018Devadas
2019MaharshiCo-produced with Dil Raju and Prasad V. Potluri
2022Sita Ramam
2024Kalki 2898 AD Telugu
Hindi
TBAChampionTelugu

Swapna Cinema edit

YearNameLanguageNotes
2001Student No.1Telugu
2002Okato Number Kurraadu
2015Yevade Subramanyam
2018Mahanati
2021Jathi Ratnalu
2022Sita Ramam
2023Anni Manchi Sakunamule

Three Angels Studio edit

YearNameLanguageNotes
2009BaanamTelugu
2010Om Shanti
2012Sarocharu'

Early Monsoon Tales edit

YearNameLanguageNotes
2023Kumari SrimathiTeluguWeb Series Streaming on Amazon Prime

Raghavendra Movie Corporation, Siri Media Arts, and United Producers edit

(Aswani Dutt, Allu Aravind, and K. Raghavendra Rao)[10]

YearNameLanguageNotes
1996Pelli SandadiTelugu
1997Mere Sapno Ki RaniHindi
1998ParadesiTelugu
Ninaithen VandhaiTamil
2003Pellam OorelitheTelugu
Gangotri'
Calcutta MailHindiRemake of Choodalani Vundi
2004Intlo Srimathi Veedhilo KumariTelugu

Sri Priyanka Pictures edit

Release YearFilm NameLanguageNotes
1994SubhalagnamTelugu

Roja Art Productions edit

Release YearFilm NameLanguageNotes
1983Jaani DostHindiSimultaneously filmed in Telugu

References edit

  1. ^ "Interview with Aswini Dutt by Jeevi". Idlebrain.com. 6 August 2003. Archived from the original on 3 September 2022. Retrieved 3 September 2022. Aswini Dutt, the man behind Telugu Cinema's one of the prestigious banners - Vyjayanthi Movies, is a senior most producer of Telugu film industry. He has produced blockbusters with all the stars of Telugu Cinema ranging from NTR to NTR.
  2. ^ a b Mary, S. B. Vijaya (7 May 2020). "Celebrating 30 years of the Chiranjeevi-Sridevi Telugu blockbuster 'Jagadeka Veerudu Athiloka Sundari'". The Hindu. ISSN 0971-751X. Archived from the original on 13 October 2020. Retrieved 3 September 2022. Vyjayanthi Movies, known for big budget and lavish productions had a successful run, till it hit a rough patch with Shakti in 2011.
  3. ^ "Interview with Aswini Dutt by Jeevi". Idlebrain.com. 2 July 2002. Archived from the original on 3 September 2022. Retrieved 3 September 2022. Aswini Dutt, the man behind Telugu Cinema's one of the prestigious banners - Vyjayanthi Movies, is a senior most producer of Telugu film industry. He has produced blockbusters with all the stars of Telugu Cinema ranging from NTR to Jr. NTR.
  4. ^ "Interview with Aswini Dutt by Jeevi". Idlebrain.com. 17 August 2002. Archived from the original on 3 September 2022. Retrieved 3 September 2022.
  5. ^ First story about the inception of Vyjayanthi Movies presented by Rana | #VintageVyjayanthi, archived from the original on 4 September 2022, retrieved 4 September 2022
  6. ^ Journey Of Vyjayanthi Movies in Tollywood From 1974 To Till Now, archived from the original on 4 September 2022, retrieved 4 September 2022
  7. ^ Mary, S. B. Vijaya (7 May 2020). "Celebrating 30 years of the Chiranjeevi-Sridevi Telugu blockbuster 'Jagadeka Veerudu Athiloka Sundari'". The Hindu. ISSN 0971-751X. Archived from the original on 13 October 2020. Retrieved 9 August 2020.
  8. ^ "Aswini Dutt's daughter announces 2 projects". IndiaGlitz. 23 July 2009. Archived from the original on 26 July 2009. Retrieved 11 February 2012.
  9. ^ "Kumari Srimathi". 28 September 2023.
  10. ^ a b c "Interview with Aswini Dutt by Jeevi". Idlebrain.com. 17 August 2002. Archived from the original on 3 September 2022. Retrieved 3 September 2022.

External links edit