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Unexpected Business

Unexpected Business (Korean: 어쩌다 사장; Hanja: 어쩌다 社長) is a South Korean reality show program by tvN starring Cha Tae-hyun and Zo In-sung, who unexpectedly become the bosses of a countryside grocery store for 10 days.[1] They take over the store's operations, such as ringing up purchases and managing inventory, and also serve simple meals and snacks.

Unexpected Business
Promotional poster for Season 3
Hangul
어쩌다 사장
Hanja
어쩌다 社長
GenreReality
StarringCha Tae-hyun
Zo In-sung
Country of originSouth Korea
Original languageKorean
No. of seasons3
No. of episodes38
Production
ProducerYoo Ho-jin
Production locationsWoncheon-ri, Hwacheon-gun, Gangwon-do (Season 1)
Gongsan-myeon, Naju, South Jeolla-do (Season 2)
Marina, Monterey, California, United States (Season 3)
Original release
NetworktvN, Disney+[a]
ReleaseFebruary 25, 2021 (2021-02-25) –
February 1, 2024 (2024-02-01)

Season 1 aired every Thursday at 20:40 (KST) from February 25, 2021, to May 6, 2021.[2] The duo take over the reins of a general store in Woncheon-ri, Gangwon-do, which includes a kitchen and small seating space for customers and local residents to dine, rest and socialise.

Season 2 premiered on February 17, 2022, and aired every Thursday at 20:40 (KST) as well.[3][4] This time, the duo are in charge of a larger supermarket in Gongsan-myeon, South Jeolla-do, selling a wider variety of goods. It also has a bigger dining area and a butchery section, presenting new challenges to the experienced duo.

Season 3 was released on October 26, 2023, and airs every Thursday at 20:40 (KST) as well.[5] The season is also available for streaming through Disney+.[6] In this season, they are in charge of a Korean supermarket in Marina, a port city located in western United States.[7]

Guests

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Various celebrities visit the store as "part-time workers" (Korean: 알바생) to help Cha Tae-hyun and Zo In-sung, many of whom are friends or former co-stars personally invited by the two main cast.

Season 1 (2021)

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Episode(s)Guest(s)NotesRef.
2–3Park Bo-youngDay 2
3–4Kim Jae-hwaDay 3
3–5Yoon Kyung-hoDay 3 to Day 4 morning
4Park Kyung-hyeDay 3 evening
5–7Shin Seung-hwanDay 4 afternoon to Day 5
Park Byung-eunDay 5 evening
Nam Joo-hyukDay 5 evening to Day 6 morning
8–9Park InbeeDay 6 afternoon to Day 7 morning[b]
Nam Gi-hyeob
Park In-ah
9Yoon Shi-yoonDay 8
Dong Hyun-bae [ko]
10–11Jo Bo-ahDay 9 to Day 10 morning[c]
11Hong Kyung-minDay 10 evening[d]

Season 2 (2022)

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Episode(s)Guest(s)NotesRef.
1–6Kim Woo-binDay 1 to Day 3
Lee Kwang-sooDay 1 to Day 4
Lim Ju-hwan
6Lee Eun-hyung [ko]Day 4[8]
Hong Hyun-hee [ko]
7–8Shin Seung-hwanDay 5[9]
7–10Yoon Kyung-hoDay 5 to Day 7
Park Hyo-jun
8–10SeolhyunDay 6 to Day 7[10]
9–10Park Byung-eun
11–12Han Hyo-jooDay 8
11–13Park Kyung-hyeDay 8 to Day 9
Kim Hye-soo[11]
13Hong Kyung-minDay 9

Season 3 (2023)

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Episode(s)Guest(s)NotesRef.
1–7Han Hyo-jooDay 1 to Day 3[12]
1–14Yoon Kyung-hoDay 1 to Day 9[13]
Lim Ju-hwanDay 1 to Day 9
4–14Park Byung-eunDay 2 to Day 9
6–9Park Kyung-limDay 3 to Day 4[14]
7–11Kim Ah-joongDay 4 to Day 6[13]
12–14Park Bo-youngDay 7 to Day 9

afternoon

[14]
Inbee ParkDay 8 to Day 9

afternoon

13–14Hong Kyung-minDay 9

Ratings

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Unexpected Business : South Korea viewers per episode (millions)
SeasonEpisode numberAverage
1234567891011121314
11.1581.2771.3911.4621.4931.3021.3531.3351.3271.4301.607–1.376
21.7111.9301.7541.7541.8041.6921.5811.4821.5601.4291.8141.5761.352–1.649
31.4841.5541.5721.4511.2771.4931.291N/AN/AN/A1.2391.1631.2361.345TBD
Source: Audience measurement performed nationwide by Nielsen Media Research.[15]

Season 1 (2021)

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Ep.Original broadcast dateAverage audience share
(Nielsen Korea)[16]
NationwideSeoul
1February 25, 20214.138%4.449%
2March 4, 20215.112%5.749%
3March 11, 20215.648%6.503%
4March 18, 20215.689%5.990%
5March 25, 20215.948%6.501%
6April 1, 20215.545%6.053%
7April 8, 20215.323%6.054%
8April 15, 20215.128%5.027%
9April 22, 20215.409%6.081%
10April 29, 20215.817%6.639%
11May 6, 20216.426%7.204%
Average5.471%6.023%
  • In the table above, the blue numbers represent the lowest ratings and the red numbers represent the highest ratings.
  • This show airs on a cable channel/pay TV which normally has a relatively smaller audience compared to free-to-air TV/public broadcasters (KBS, SBS, MBC & EBS).

Season 2 (2022)

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Ep.Original broadcast dateAverage audience share
(Nielsen Korea)[15]
NationwideSeoul
1February 17, 20226.455%6.720%
2February 24, 20227.535%8.396%
3March 3, 20227.195%8.457%
4March 10, 20227.141%7.707%
5March 17, 20227.236%7.878%
6March 31, 2022[e]6.506%6.880%
7April 7, 20226.256%6.904%
8April 14, 20226.282%6.761%
9April 21, 20226.100%6.571%
10April 28, 20225.756%6.041%
11May 5, 20227.503%8.002%
12May 12, 20226.798%7.403%
13May 19, 20225.778%5.962%
Average6.657%7.206%
  • In the table above, the blue numbers represent the lowest ratings and the red numbers represent the highest ratings.
  • This show airs on a cable channel/pay TV which normally has a relatively smaller audience compared to free-to-air TV/public broadcasters (KBS, SBS, MBC & EBS).

Season 3 (2023)

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Ep.Original broadcast dateAverage audience share
(Nielsen Korea)[17]
NationwideSeoul
1October 26, 20235.950%6.407%
2November 2, 20236.555%6.893%
3November 9, 20236.655%7.667%
4November 16, 20235.636%6.248%
5November 23, 20235.095%5.312%
6November 30, 20235.682%6.505%
7December 7, 20235.193%5.494%
8December 14, 20235.814%N/A
9December 21, 20235.640%
10December 28, 20235.305%
11January 4, 20245.220%5.910%
12January 11, 20244.988%5.508%
13January 18, 20244.943%5.240%
14February 1, 2024[f]5.308%5.462%
Average——
  • In the table above, the blue numbers represent the lowest ratings and the red numbers represent the highest ratings.
  • This show airs on a cable channel/pay TV which normally has a relatively smaller audience compared to free-to-air TV/public broadcasters (KBS, SBS, MBC & EBS).

Awards and nominations

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Award ceremonyYearCategoryNominee / WorkResultRef.
Cable TV Broadcasting Awards2022Star AwardUnexpected BusinessWon[19]

Notes

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  1. ^ For Season 3
  2. ^ Park Inbee appeared with her husband Nam Gi-hyeob and her younger sister Park In-ah.
  3. ^ Jo Bo-ah was the only guest in Season 1 invited by the production staff.
  4. ^ Hong Kyung-min was invited as a guest singer for diners to celebrate the final night, but would eventually help out as a part-time worker.
  5. ^ No new episode was aired on March 24, 2022, due to the broadcast of the 2022 FIFA World Cup qualifier match between South Korea and Iran.
  6. ^ Originally scheduled to air on January 25, 2024, the final episode was cancelled due to the broadcast of South Korea's match against Malaysia in 2023 AFC Asian Cup.[18]

References

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  1. ^ "'어쩌다 사장' 차태현·조인성의 시골슈퍼 영업일지…상반기 첫 공개(공식)". MK스포츠 (in Korean). Retrieved March 5, 2021.
  2. ^ "'어쩌다 사장' 차태현X조인성 공식포스터, 25일 첫방 [공식]". Sports Donga (in Korean). February 5, 2021. Retrieved March 5, 2021.
  3. ^ Kim Na-young (December 6, 2021). "차태현X조인성 다시 한 번 '어쩌다 사장' 된다…"시즌2 내년 상반기 방송"" [Cha Tae-Hyun X Jo In-Sung Becomes the 'Chief' Once Again... “Season 2 broadcast in the first half of next year”]. mksports (in Korean). Retrieved December 6, 2021.
  4. ^ Choi Hee-jae (January 20, 2022). "차태현X조인성 "우리가 어쩌다가"…1차 티저 공개 (어쩌다 사장2)" [Cha Tae-hyeon X Jo In-sung "What Happened to Us"... 1st teaser released (Unexpected Business 2)] (in Korean). Xports News. Retrieved January 20, 2022 – via Naver.
  5. ^ Kang Min-kyung (September 27, 2023). "[공식] 美 한인마트서 영업하는 차태현·조인성…'어쩌다 사장3' 10월 26일 첫 방송" [[Official] Cha Tae-hyun and Jo In-seong operate at a Korean supermarket in the U.S.… ‘Somehow I’m the President 3’ first airs on October 26th] (in Korean). Ten Asia. Retrieved September 27, 2023 – via Naver.
  6. ^ Kim Yeon-joo (October 6, 2023). "'무빙' 두식X계도의 변신...'어쩌다 사장3' 디즈니 플러스 스트리밍 확정" (in Korean). TV Report. Retrieved October 27, 2023 – via Naver.
  7. ^ Yoo Soo-yeon (September 27, 2023). "'어쩌다 사장3', 차태현X조인성의 한인 마트 영업 일지...10월 26일 첫 시작" (in Korean). OSEN. Retrieved September 27, 2023 – via Naver.
  8. ^ Jang Da-hee (March 31, 2022). "어쩌다 사장2' 홍현희X이은형 등장…임주환·이광수, 꼰대력 폭발" [Hong Hyun-hee X Lee Eun-hyung appeared in 'Somehow the President 2'... Lim Joo-hwan and Lee Kwang-soo, the explosive power of Kkondae] (in Korean). spoTV News. Retrieved March 31, 2022 – via Naver.
  9. ^ Kim Hyun-sook (April 7, 2022). "윤경호·신승환·박효준 누와르3인방 '어쩌다 사장2' 출격" [Yoon Kyung-ho, Shin Seung-hwan, and Park Hyo-joon's Noir trio 'Somehow, President 2' scrambles] (in Korean). NEWSIS. Retrieved April 7, 2022 – via Naver.
  10. ^ Shim Eon-kyung (January 21, 2022). "[단독]설현, '어쩌다 사장2' 출격…조인성과 '안시성' 남매 인연" [[Exclusive] Seolhyun, 'Somehow, President 2' sortie... Sibling relationship with Jo In-sung and 'Ansi-seong'] (in Korean). SPOTV News. Retrieved January 21, 2022 – via Naver.
  11. ^ Hwang Hye-jin (January 24, 2022). "김혜수, 김우빈X이광수 이어 '어쩌다 사장2' 게스트 출격(공식)" [Following Kim Hye-soo, Kim Woo-bin X Lee Kwang-soo, 'Somehow the President 2' guest scramble (official)] (in Korean). Newsen. Retrieved January 24, 2022 – via Naver.
  12. ^ Lee Ye-jin (August 29, 2023). "박보영, 차태현x조인성과 美 떠난다…'어쩌다 사장3' 출격 [공식입장]" [Park Bo-young, Cha Tae-hyun and Jo In-sung leave for the US... ‘Somehow the President 3’ appears [Official statement]] (in Korean). Xports News. Retrieved September 27, 2023.
  13. ^ a b Jang Woo-young (August 25, 2023). "'어쩌다 사장3' 측 "김아중→임주환·박병은·윤경호 출연 맞다" [공식입장]" (in Korean). OSEN. Retrieved September 27, 2023.
  14. ^ a b Kim Chae-yeon (August 24, 2023). "박경림·한효주, '어쩌다 사장3' 뜬다..조인성과 재회 [공식입장]" [Park Kyung-rim and Han Hyo-joo appear on 'How the Boss 3' appears... Reunite with Jo In-sung [Official Statement]] (in Korean). OSEN. Retrieved September 27, 2023.
  15. ^ a b "Nielsen Korea". AGB Nielsen Media Research (in Korean). Retrieved May 6, 2022.
  16. ^ "Nielsen Korea". AGB Nielsen Media Research (in Korean). Retrieved February 25, 2021.
  17. ^ "Nielsen Korea". AGB Nielsen Media Research (in Korean). Retrieved October 27, 2023.
  18. ^ Shin Young-eun (January 25, 2024). "'어쩌다 사장3' 오늘(25일) 결방…아시안컵 말레이시아전 중계 여파". Star Today (in Korean). Retrieved January 25, 2024 – via Daum.
  19. ^ Lee Seung-mi (December 1, 2022). "tvN '어쩌다 사장', 케이블TV 방송대상 수상 [연예뉴스 HOT]" [tvN ‘Somehow President’, Awarded the Cable TV Broadcasting Grand Prize [Entertainment News HOT]] (in Korean). Sports DongA. Retrieved December 1, 2022 – via Naver.
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