Rural Free Delivery

Until the late 19th century, residents of rural areas had to travel to a designated distant post office to pick up their mail or to pay for delivery by a private carrier. Fayette County in east-central Indiana claims to be the birthplace of Rural Free Delivery. Milton Trusler, a leading farmer in the county, began advocating the idea in 1880; as the president of the Indiana Grange, he spoke to farmers statewide frequently over the following 16 years.^[6] Postmaster General John Wanamaker, owner of a major department store, was ardently in favor of Rural Free Delivery (RFD), with many thousands of Americans living in rural communities who wanted to send and receive retail orders inexpensively. Support for the introduction of a nationwide rural mail delivery service came from The National Grange of the Order of Patrons of Husbandry, the nation's oldest agricultural organization.^[7]

However, the adoption of a nationwide RFD system had many opponents. Most important were the four rich, powerful express companies that monopolized the delivery of valuable or time-sensitive packages. Wayne Fuller concludes that they "arrogantly served the public, rendered only mediocre service, [and] made inordinate profits." They were unregulated and confused customers with myriad rates; in rural areas they dropped off packages at the train depot.^[8] Furthermore many politically connected town merchants worried that the service would reduce farmers' weekly visits to town to obtain supplies, or that Sears, Roebuck and Company with its catalogs would undermine their local business. The opponents mounted a fierce opposition to the use of parcel post, delaying full implementation. However Sears and the other mail-order houses realized that parcel post would be to their advantage and joined the farmers in a coalition that finally overcame the local merchants and express companies.^[9] Indeed, Sears sales tripled in the first five years after parcel post started in 1913.^[10]

The Post Office Department first experimented with the idea of rural mail delivery in 1896, to determine the viability of RFD. It began with five routes covering 10 miles, 33 years after free delivery in cities had begun. The first routes to receive RFD during its experimental phase were in Jefferson County, West Virginia, near Charles Town; Halltown; and Uvilla.^[11]

Legislation by Congressman Thomas E. Watson of Georgia mandated the practice, and RFD finally became an official service in 1896.^[1] That year, 82 rural routes were put into operation. Tens of thousands of routes had to be found. A massive undertaking, nationwide RFD service took several years to implement, and remains the "biggest and most expensive endeavor"^[12] ever instituted by the U.S. Postal Service.

The service grew steadily. By 1901, the mileage had increased to over 100,000; the cost was $1,750,321, and over 37,000 carriers were employed. In 1910, the mileage was 993,068; the cost was $36,915,000, and 40,997 carriers were employed. In 1913 came the introduction of parcel post delivery, which caused another boom in rural deliveries. Parcel post service allowed the distribution of national newspapers and magazines, and was responsible for millions of dollars of sales in mail-order merchandise to customers in rural areas. By 1930, 43,278 rural routes served over 6,875,300 families, amounting to about 25,472,00 persons, at a cost of $106,338,341.^[13] The Rural Post Roads Act of 1916 authorized federal funds for rural post roads.

The following is a list of the first rural routes established in each state, along with the names of the (up to three) post offices served and the date of establishment.^[11]

• U.S. Parcel Post stamps of 1912–13
• Mayberry R.F.D.

• Barron, Hal S. mixed harvest: The second great transformation in the rural north, 1870-1930 (U of North Carolina Press, 1997).
• Fuller, Wayne Edison. RFD, the changing face of rural America (1964), a standard scholarly history online
• Fuller, Wayne E. “Good Roads and Rural Free Delivery of Mail.” Mississippi Valley Historical Review 42#1 (1955), pp. 67–83. online

• Kernell, Samuel, and Michael P. McDonald. "Congress and America's political development: The transformation of the post office from patronage to service." American Journal of Political Science 43#3 (1999), pp. 792–811 in JSTOR; online copy

• Leach, William. Land of desire: Merchants, power, and the rise of a new American culture (1993).

• 1903 film of carrier receiving RFD mail to deliver in Westminster, Maryland, from the Library of Congress