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Pretty Cure

The Pretty Cure series (プリキュアシリーズ, Purikyua Shirīzu, also titled PreCure) is a Japanese magical girl anime franchise created by Izumi Todo and produced by ABC Television, Asatsu-DK and Toei Animation.[1] Each series revolves around a group of magical girls known as Pretty Cures who battle against evil forces. Starting in February 2004 with Futari wa Pretty Cure, the franchise has seen many anime series, spanning over 850 episodes to date, as well as spawning movies, manga, toys, and video games. Its most recent iteration, Wonderful PreCure!, began airing in February 2024 as part of TV Asahi's Sunday morning children's television block. As of December 2022, three series have received English adaptations.

Pretty Cure
The twentieth anniversary logo for the Pretty Cure franchise.
Created byIzumi Todo
Toei Animation
Original workFutari wa Pretty Cure
Films and television
Film(s)Pretty Cure All Stars, Pretty Cure films
Television seriesSee below
Theatrical presentations
Play(s)Precure Kids
Musical(s)See below
Games
Video game(s)See below
Miscellaneous
Toy(s)S.H. Figuarts, dolls, bracelets

Overview

Each series focuses on a group of teenage girls who are granted special items that allow them to transform into legendary warriors known as the Pretty Cure. With the assistance of creatures known as fairies, the Pretty Cure use their magical powers and enhanced strength to fight against evil forces who create monsters to bring misery to the Earth. As the series progresses and stronger enemies appear, the Cures gain new magical items, new abilities, and sometimes new allies to help them in their fight against evil.

Main series

There are currently twenty-one anime television series in the franchise, two of which are direct sequels to their previous series. To date, three of the series have received English adaptations. Futari wa Pretty Cure was dubbed into English by Ocean Productions and aired in Canada under the name Pretty Cure. Smile PreCure! and DokiDoki! PreCure were adapted by Saban Brands and released on Netflix under the names Glitter Force and Glitter Force Doki Doki, respectively. The series, Kirakira Pretty Cure a la Mode, Healin' Good Pretty Cure and Tropical-Rouge! Pretty Cure, began streaming in Crunchyroll on their respective territories. Each series has received a manga adaptation illustrated by Futago Kamikita, which is published in Kodansha's Nakayoshi shoujo magazine alongside the anime. Starting with Fresh Pretty Cure!, each ending movie featured a dance choreography by each series' Pretty Cure members.

As of 2020, Toei Animation Inc. owns the international rights to the franchise while both the dubs of Smile and DokiDoki alongside the Glitter Force brand is currently owned by Hasbro and eOne.[2][3][4][5]

No.TitleGenerationRunEpisodesSeries directorRef(s)
1Futari wa Pretty Cure1st2004–200549Daisuke Nishio
2Futari wa Pretty Cure Max Heart2005–200647
3Futari wa Pretty Cure Splash Star2nd2006–200749Toshiaki Komura
4Yes! PreCure 53rd2007–200849
5Yes! PreCure 5 GoGo!2008–200948
6Fresh Pretty Cure!4th2009–201050Junji Shimizu, Akifumi Zako
7HeartCatch PreCure!5th2010–201149Tatsuya Nagamine
8Suite PreCure6th2011–201248Munehisa Sakai
9Smile PreCure!7th2012–201348Takashi Otsuka
10DokiDoki! PreCure8th2013–201449Go Koga[6][7]
11HappinessCharge PreCure!9th2014–201549Tatsuya Nagamine
12Go! Princess PreCure10th2015–201650Yuta Tanaka[8][9]
13Witchy Pretty Cure!11th2016–201750Masato Mitsuka[10][11]
14Kirakira Pretty Cure a la Mode12th2017–201849Kohei Kureta, Yukio Kaizawa[12]
15Hug! Pretty Cure13th2018–201949Junichi Sato, Akifumi Zako[13][14]
16Star Twinkle PreCure14th2019–202049Hiroaki Miyamoto[15]
17Healin' Good Pretty Cure15th2020–202145Yoko Ikeda[16]
18Tropical-Rouge! Pretty Cure16th2021–202246Yutaka Tsuchida
19Delicious Party Pretty Cure17th2022–202345Toshinori Fukasawa
20Soaring Sky! Pretty Cure18th2023–202450Koji Ogawa[17]
21Wonderful Pretty Cure!19th2024-TBAMasanori Sato[18]
Total21192004–present96820

Films

Main article: List of Pretty Cure films

Beginning with Futari wa Pretty Cure Max Heart, each television series has received a theatrical animated film based on the series, with Max Heart receiving two films. Starting in March 2009, crossover films featuring characters from multiple series have been released annually, with 12 crossover films released to date. The eleventh crossover film, Hugtto! PreCure Futari wa Pretty Cure: All Stars Memories, has been awarded the Guinness World Records title for "Most Magical Warriors in an Anime Film", with a total number of 55 Cures with speaking roles.[19]

Adaptations

Video games

Several video games have been produced by Bandai Namco Entertainment (formerly Bandai) for video game systems and educational consoles, as well as Data Carddass arcade machines.

Console video games
  • Futari wa Pretty Cure: Arienai! Yume no En wa Daimeikyu (ふたりはプリキュア ありえな～い！夢の園は大迷宮, Pretty Cure: Unbelievable! The Dream Park is a Labryinth) (2004, Game Boy Advance)
  • Futari wa Pretty Cure Max Heart: Maji? Maji!? Fight de IN Janai (ふたりはプリキュアマックスハート マジ?マジ?!ファイト de INじゃない, Pretty Cure Max Heart! : Really? Really!? A Fight is Okay, Isn't It?) (2005, Game Boy Advance)
  • Futari wa Pretty Cure Max Heart: Danzen! DS de Precure - Chikara wo Awasete Dai Battle (ふたりはプリキュアマックスハート　DANZEN!DSでプリキュア力をあわせて大バトル！!, Pretty Cure Max Heart: - Absolutely! Pretty Cure on DS - The Great Battle Where Power Gathers) (2005, Nintendo DS)
  • Futari wa Pretty Cure Splash Star: Panpaka Game de Zekkōchō! (ふたりはプリキュア Splash Star パンパカゲームでぜっこうちょう!, Pretty Cure Splash Star - In Top Condition for the PanPaka Game!) (2006, Nintendo DS)
  • Yes! PreCure 5 (Yes！プリキュア5) (2007, Nintendo DS)
  • Yes! PreCure 5 GoGo!: Zenin Shu Go! Dream Festival (Yes！プリキュア5GoGo！ 全員しゅーGo!ドリームフェスティバル, Yes! PreCure 5 GoGo!: All Assembled! Dream Festival) (2008, Nintendo DS)
  • Fresh Pretty Cure: Asobi Collection (フレッシュプリキュア!あそびコレクション, Fresh Pretty Cure: Play Collection) (2009, Nintendo DS)
  • HeartCatch PreCure! Oshare Collection (ハートキャッチプリキュア!おしゃれコレクション, HeartCatch PreCure! Fashion Collection) (2010, Nintendo DS)
  • Koe de Asobō! HeartCatch PreCure! (こえであそぼう!ハートキャッチプリキュア!, Let's Play With Voices! HeartCatch PreCure!) (2010, Nintendo DS)
  • Suite PreCure: Melody Collection (スイートプリキュア♪ メロディコレクション) (2011, Nintendo DS)
  • Smile PreCure! Let's Go! Märchen World (スマイルプリキュア!　レッツゴー！メルヘンワールド) (2012, Nintendo 3DS)
  • PreCure All Stars: Zenin Shūgō Let's Dance! (プリキュアオールスターズ ぜんいんしゅうごう☆レッツダンス！, PreCure All Stars: All Together☆Let's Dance!) (2013, Wii)
  • DokiDoki! PreCure: Narikiri Life! (ドキドキ!プリキュア なりきりライフ!, DokiDoki! Precure: Impersonator Life!) (2013, Nintendo 3DS)
  • HappinessCharge PreCure! Kawarun Collection (ハピネスチャージプリキュア! カワルン☆コレクション, HappinessCharge PreCure! Sparking Collection) (2014, Nintendo 3DS)
  • Go! Princess PreCure: Sugar Ōkoku to Rokunin no Princess (Go!プリンセスプリキュア シュガー王国と6人のプリンセス, Go! Princess PreCure: The Sugar Kingdom and the 6 Princesses) (2015, Nintendo 3DS)
  • PreCure Tsunagaru Puzzlun (プリキュアつながるぱずるん, PreCure Connecting Puzzlun) (2017-2020, iOS, Android)
  • Nari Kids Park: Hugtto! PreCure (なりキッズパーク　HUGっと！プリキュア) (2018, Nintendo Switch)
Arcade game
  • PreCure All Stars Data Carddass series (プリキュアデータカードダスシリーズ) (2007–2017)
Educational titles
  • Futari wa Pretty Cure (ふたりはプリキュア) (2004, Sega Pico)
  • Futari wa Pretty Cure: Max Heart (ふたりはプリキュアMax Heart) (2005, Beena)
  • Futari wa Pretty Cure Splash Star (ふたりはプリキュアスプラッシュスター) (2006, Beena)
  • Yes! Pretty Cure 5 Go Go: Love Love Hiragana Lesson (Yes！プリキュア5GoGo！lovelove☆ひらがなレッスン) (2008, Beena)
  • Isshoni Henshin Fresh Pretty Cure (いっしょにへんしんフレッシュプリキュア！) (2009, Beena)
  • Oshare ni Henshin HeartCatch PreCure! (おしゃれにへんしん ハートキャッチプリキュア！) (2010, Beena)
  • Suite PreCure: Happy Oshare Harmony (スイートプリキュア♪ハッピーおしゃれハーモニー☆) (2011, Beena)

Live-action drama

Main article: Koe Girl!

A live-action series, Koe Girl! (声ガール！, Koe Gāru!), aired in Japan between April and June 2018, celebrating the franchise's 15th anniversary. The series follows a group of aspiring voice actresses and stars Haruka Fukuhara, who voiced Himari Arisugawa/Cure Custard in Kirakira PreCure a la Mode.[20]

Reception

The combination of transmedia text products, including anime series, films, live performances, theme stores, and toys, has been analyzed as a "system of consumption, knowledge and action [that] creates a lifestyle-text, a set of fictional media works that are synonymous with the lifestyle practices they promote."[21]

The Pretty Cure films are the seventh highest-grossing anime film franchise.[22] Bandai Namco's net income from Pretty Cure video game sales was ¥3.6 billion ($45.12 million) from April 2008 to March 2012, ¥1 billion ($13 million) from April 2012 to March 2013, ¥700 million ($7.17 million) from April 2013 to March 2014,[23] and ¥800 million ($7.8 million) from April 2014 to December 2020,[23][24] adding up to ¥6.1 billion ($73.1 million) net sales revenue for Bandai Namco.

Merchandise

Pretty Cure has had numerous licensed merchandise sold in Japan. By 2010, it became Japan's fifth highest-grossing franchise annually.[25]

Pretty Cure licensed merchandise sales in Japan
YearJapan licensed merchandise salesNoteRef
2004Un­known
2005¥56.7 billion[26]
2006¥6 billionBandai toys only[23]
2007¥44.48 billion[27]
2008¥49.92 billion[28]
2009¥62.45 billion[29]
2010¥76.65 billion[25]
2011¥10.3 billionBandai Namco toys only[23]
2012¥63.51 billion[30]
2013¥61.7 billion[31]
2005–2013¥431.86 billion+ ($5.271 billion+)
2014¥45.46 billion[32]
2015¥45.64 billion[33]
2016¥49.76 billion[34]
2017¥48.05 billion[35]
2018¥50.59 billion[36][37]
2019¥42.47 billion[38][37]
2020¥6.9 billionBandai Namco toys only[23]
2014–2020¥288.87 billion+ ($2.802 billion+)[39]
2005–2020¥720.73 billion+ ($8.074 billion+)

References

  1. ^ @AnimetatezakiE (September 7, 2021). "I understand that you are watching the series very carefully. First of all, as you may know, for series sponsored by toy makers like Precure, the rough storyline is fairly pre-determined. That is because the toy sales strategy is prioritized" (Tweet) – via Twitter.
  2. ^ "Saban Brands Gives Glitter Force Trademark to Toei Animation - The Tokusatsu Network". The Tokusatsu Network. 2017-05-25. Retrieved 2018-11-21.
  3. ^ "Glitter Force Brand's Rights Move to Hasbro". Anime News Network. Retrieved 2018-11-21.
  4. ^ "Glitter Force". 2018-07-06. Archived from the original on 2018-07-06. Retrieved 2018-11-21.
  5. ^ Hasbro. "Glitter Force – a legendary superhero squad". www.glitterforce.com. Retrieved 2018-11-21.
  6. ^ "Dokidoki! Precure Trademark Filed in Japan". Anime News Network. 2012-10-24. Retrieved 2012-11-01.
  7. ^ "Dokidoki! Precure Revealed as New Precure With Logo - News". Anime News Network. 2013-02-06. Retrieved 2013-02-10.
  8. ^ "'Go! Princess Precure' Trademark Filed". 30 October 2014. Retrieved 29 October 2014.
  9. ^ "Next PreCure Series will be "Go! Princess PreCure"?". 30 October 2014. Retrieved 30 October 2014.
  10. ^ "'Mahō Tsukai Precure' Trademark Filed". AnimeNewsNetwork.com. 19 October 2015.
  11. ^ "Toei Animation USA - Precure". toei-animation-usa.com. Retrieved 2019-03-05.
  12. ^ "'Kirakira PreCure a la Mode' Trademark Filed - News". Anime News Network. 2016-10-25.
  13. ^ "'Hugtto! Precure' Trademark Filed". Anime News Network. 2017-10-16.
  14. ^ "Toei Confirms Hugtto! Precure TV Anime for 2018". Anime News Network. Retrieved 28 November 2017.
  15. ^ "作品情報(さくひんじょうほう) | スター☆トゥインクルプリキュア | 東映アニメーション". www.toei-anim.co.jp (in Japanese). Archived from the original on 2019-09-24. Retrieved 2019-09-24.
  16. ^ @trademark_bot (October 22, 2019). "東映アニメーション株式会社により「ヒーリングっど♡プリキュア」が商標登録出願されていることが、公開商標公報から明らかになりました。出願番号は2019-130108です。" (Tweet) – via Twitter.
  17. ^ "Toei Animation Unveils Hirogaru Sky! Precure as Franchise's 20th Entry". Anime News Network. 2022-11-30.
  18. ^ "Precure Franchise Announces Wonderful Precure! Anime". Anime News Network. 2023-11-30.
  19. ^ "55 anime characters unite in anniversary film to achieve unique record". Guinness World Records. 2018-11-22. Retrieved 2019-03-31.
  20. ^ "Precure Anime Inspires Live-Action Show About Aspiring Voice Actresses". Anime News Network. Retrieved 2019-03-31.
  21. ^ Benson, Anya C. (2019). "Becoming Purikyua: Building the lifestyle-text in Japanese girls' franchises". Contemporary Japan. 31 (1): 61–78. doi:10.1080/18692729.2018.1558023. S2CID 158476337.
  22. ^ "Box Office Gross, TV Anime Adaptations". Someanithing. Archived from the original on October 23, 2018. Retrieved June 19, 2018.
  23. ^ a b c d e "Financial Statements". IR Library (in Japanese). Bandai Namco Holdings. Retrieved September 13, 2018.
  24. ^ "Historical currency converter with official exchange rates (800 JPY to USD)". fxtop.com. Retrieved 13 February 2021.
  25. ^ a b コンテンツ2次利用市場（ライセンス市場）に係る 競争環境及び海外市場動向実態調査 (PDF) (in Japanese). Ministry of Economy, Trade and Industry. 2011. pp. 22–23. Archived from the original (PDF) on 2015-04-13. Retrieved 2018-09-08.
  26. ^ "日本のアニメ・マンガを取り巻く状況" (PDF). Ministry of Land, Infrastructure, Transport and Tourism (MLIT) (in Japanese). 6 March 2007. pp. 25–6. Retrieved 27 January 2021.
  27. ^ "キャラクターが日本を救う" [Characters Save Japan]. NTTCom Online Marketing Solutions (in Japanese). NTT Communications. 26 January 2009. Retrieved 26 January 2021.
  28. ^ "Japan's Character Products Market in 2008". Licensing Industry Merchandiser's Association. Character Databank (CharaBiz). 2010. Archived from the original on September 8, 2018. Retrieved September 7, 2018.
  29. ^ "09年国内キャラ市場1兆5770億円 CharaBiz DATA調 – アニメ！アニメ！ビズ". AnimeAnime.biz (in Japanese). May 29, 2010.
  30. ^ "慶應義塾大学学術情報リポジトリ（KOARA）". KeiO Associated Repository of Academic Resources (in Japanese). Keio University: 8–9. 2015.
  31. ^ CharaBiz DATA 2014(13) (in Japanese). Character Databank, Ltd. 2014.
  32. ^ CharaBiz DATA 2015⑭ (in Japanese). Character Databank, Ltd. 2015.
  33. ^ CharaBiz DATA 2016⑮ (in Japanese). Character Databank, Ltd. 2016.
  34. ^ CharaBiz DATA 2017(16) (in Japanese). Character Databank, Ltd. 2017.
  35. ^ CharaBiz DATA 2018⑰ (in Japanese). Character Databank, Ltd. 2018.
  36. ^ CharaBiz DATA 2019(18) (in Japanese). Character Databank. May 2019.
  37. ^ a b "Content Tokyo 2020 》Vtuber、疫情中重塑品牌、以AI創作，日本內容產業熱議的3件事" [Content Tokyo 2020 》Vtuber, Rebranding During the Epidemic, Creating With AI, 3 Things That Are Hotly Discussed in the Japanese Content Industry]. Central News Agency (Taiwan) (in Chinese). 30 December 2020. Retrieved 3 February 2021.
  38. ^ CharaBiz DATA 2020(19) (in Japanese). Character Databank. May 2020.
  39. ^ "Historical currency converter with official exchange rates (288,870 JPY to USD)". fxtop.com. Retrieved 13 February 2021.

Further reading

Wikimedia Commons has media related to Pretty Cure.
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