MullenLowe U.S. is a Boston, Massachusetts-based advertising and marketing communications agency, a part of MullenLowe Group owned by multinational advertising network Interpublic Group of Companies (IPG). It has regional offices in Los Angeles, New York City and Winston-Salem, North Carolina.[1] The agency provides creative, media, brand planning, direct-marketing, interactive, design, and public relations.
 | |
| Industry | Advertising, Marketing |
|---|---|
| Founded | 1970 |
| Founder | Jim Mullen |
| Headquarters | |
Number of locations | 4 |
Key people | Lee Newman, CEO |
| Services | Creative, public relations, full-service media, analytics. |
| Parent | Interpublic Group of Companies (IPG) |
| Website | mullenlowe.com |
Lee Newman is MullenLowe U.S.'s CEO.[2]
History
editMullenLowe U.S., originally known as Mullen Advertising, was founded in 1970 in Wenham, Massachusetts by Jim Mullen, a biophysicist and racing sailor.[3] Three years later, the company hired Paul Silverman as its original creative director.[4] Other early employees included then-Chief Operating Officer Joe Grimaldi, who would go on to become Chairman of MullenLowe U.S., and the agency's fourth partner and executive creative director Edward Boches.[5][6]
In April 1999, Mullen Advertising, by then the largest independent agency in New England, was acquired by Interpublic Group of Companies.[7] In October 1999, Jim Mullen stepped down and turned the CEO duties over to Joe Grimaldi.[8]
In January 2001, Interpublic merged Mullen with another of its holdings, Winston-Salem, North Carolina-based agency Long Haymes Carr (LHC). LHC was renamed as Mullen/LHC.[9]
In 2011, the agency was named to Ad Age's A-List as the third best agency in the country.[10] In the same year, American business magazine Fast Company named Mullen to its top 10 innovative marketing and advertising companies.[11]
In December 2013, Alex Leikikh succeeded Joe Grimaldi as Mullen's CEO.[12]
In May 2015, Interpublic merged Mullen with global agency Lowe & Partners, creating MullenLowe Group, and Mullen's US offices were renamed as MullenLowe U.S. Mullen CEO Alex Leikikh became Worldwide CEO of MullenLowe Group.[1] Lee Newman was appointed MullenLowe U.S. CEO.[2]
Operations
editMullenLowe U.S. is headquartered at 40 Broad Street in Boston, where it moved on June 1, 2009, following 22 years in a manor house in Wenham, Massachusetts.[13] Additional offices are located in Los Angeles, New York City, and Winston-Salem North Carolina. The agency is part of MullenLowe Group's network of 90+ offices in over 65 locations around the world.[14]
MullenLowe U.S. belongs to the similarly-named division of the global network, MullenLowe, which focuses on brand strategy, communications planning and through-the-line advertising. MullenLowe sits alongside three other divisions of MullenLowe Group: MullenLowe Comms, Mediahub, and MullenLowe Profero.[15]
Notable campaigns
editOne of MullenLowe U.S.'s more notable campaigns was creating the Monster.com Super Bowl commercial When I Grow Up.[16] The agency has also gotten press coverage for its E*TRADE Superbowl ads with the tagline "Don't Get Mad, Get E-Trade".[17] In 2022, KFC has named MullenLowe as the brand's creative agency of record.[18]
Notable clients past and present
edit- Acura[19]
- American Greetings[20]
- Burger King[21]
- Century 21[22]
- E*TRADE[17]
- Four Seasons Hotels and Resorts[23]
- General Motors[24]
- Google[25]
- Grey Goose (vodka)[26]
- JetBlue[27]
- LaQuinta Inns & Suites[28]
- LendingTree[29]
- MassMutual[30]
- Match.com[31]
- Monster.com[16]
- National Geographic Channel[32]
- New Balance[33]
- Planet Fitness[34]
- Royal Caribbean[35]
- Sennheiser[36]
- The Stanley Works[37]
- TRESemme[38]
- Timberland[39]
- U.S. Cellular[40]
- U.S. Department of Defense[41]
- Whole Foods Market[42]
- Zappos[43]