Domino's Pizza Enterprises Limited (DPE) is the largest pizza chain in Australia in terms of network stores numbers and network sales, as well as the largest franchisee for the US Domino's brand in the world.[1] DPE is the exclusive master franchise for the Domino's brand network in Australia, New Zealand, Belgium, France, The Netherlands, Japan, Germany, Luxembourg, Denmark and Taiwan.[1] Across these markets, DPE has over 2,800 stores.[3] In May 2005 DPE became the first publicly listed pizza company in Australia.[1]
 | |
 Domino's Pizza in Australia | |
| Company type | Public |
|---|---|
| |
| Industry | Food retail |
| Founded | 1983 Springwood, Queensland, Australia |
| Headquarters | Hamilton, Queensland, Australia |
Number of locations | 1,500+ across Australasia Europe and Japan[1] |
Key people | Don Meij, CEO and MD |
| Products | Pizza |
| Revenue |  A$790.86 million (2016/17)[2] |
| A$150.68 million (2016/17)[2] | |
Number of employees | 26,000[1] |
| Website | dominos |
In 2018, Domino's was inducted into the Queensland Business Leaders Hall of Fame.[4]
History edit
Australia edit
The first Domino's store to open in Australia was in Springwood, Queensland, in 1983, and offered home delivery after home delivery was introduced into Australia by the Pizza Oven Family Restaurants located at multiple sites all over the southside of Brisbane owned by Paul Hughes & Bill Kerwick in 1981.[5] The Australian and New Zealand Master Franchise was bought by Silvio's Dial-a-Pizza in 1993, and in 1995 the two brands merged and rebranded as Domino's Pizza.[citation needed]
Currently, there are around 700 Domino's stores in Australia, making it the biggest pizza franchised business in the country. The Australian stores are spread across the country, from the main capital cities like Canberra, Melbourne, Adelaide, and Sydney, to more rural areas like Armidale.[citation needed]
New Zealand edit
In 2003, Domino's entered the New Zealand fast food market, competing with both rival pizza chain Pizza Hut and local pizza chain Hell Pizza.[6]
In January 2005, Domino's acquired the Australian pizza chain Pizza Haven's 35 New Zealand stores. By that stage, Domino's had 16 stores bases in the North Island; with the acquisition bringing the total number of Domino's-owned stores across New Zealand to 51.[7] Most Pizza Haven stores were given the option of converting to Domino's stores while some stores were able to stay branded under Pizza Haven.[8][9] All New Zealand-based Pizza Haven stores subsequently converted Domino's.[10]
Domino's New Zealand was the first to introduce drone-delivery pizza in November 2016, partnering with Flirtey Drone Delivery.[11][12]
Timeline edit
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- 1983: First Domino's store opened in Australia.[13]
- 1993: Silvio's Dial-a-Pizza bought Domino's Pizza.[13]
- 1995: Silvio's Dial-a-Pizza was merged into Domino's Pizza.[14]
- 1997: Domino's established the Domino's Partners Foundation.[15]
- 2000: Silvio's Dial-a-Pizza was renamed Domino's Pizza Australia.[16]
- 2001: Don Meij and Grant Bourke, the two largest franchisees at the time, merged their stores into the corporate store network to bring the total to 50 corporate stores and 128 franchised stores.[17]
- 2003: Domino's expanded into new markets in Victoria, Australia, and Wellington, New Zealand.[citation needed]
- 2005: Domino's listed on the Australian Securities Exchange, becoming the first publicly listed Australian pizza company.[16]
- 2006: Domino's purchased existing Domino's operations in France, Belgium, the Netherlands, and the principality of Monaco.[18]
- 2009: Domino's Australia launched an application for iPhone.[19]
- 2011: An online ordering mobile website and an application for Android ordering were launched. Domino's hit 200,000 Facebook fans[20]
- 2014: Domino's launched Pizza Mogul, an initiative set to change the future of the pizza industry landscape.[21]
- 2015: Domino's launched GPS Driver Tracker, which allows customers to track their orders from the store.[22]
- 2016: Domino's launched the world's first autonomous delivery vehicle, DRU [23] or Domino's Robotic Unit (now known as 'DOM').[24]
- 2016: Domino's launched registered charity Give for Good[25]
- 2017: Domino's installs the world's largest commercial Tesla Powerwall battery storage system in one of its Sydney stores to overcome the limited capability of the electrical grid.[26]
- 2018: Domino's opened its 700th store in Australia.
- 2019: Domino's Pizza Enterprises acquired Domino's Pizza territory in Denmark.[27]
- 2021: Domino's Pizza Enterprises acquired Domino's Pizza Taiwan. [28]
- 2022: Domino's Pizza Enterprises acquired Domino’s Pizza businesses in Malaysia, Singapore, and Cambodia. [29]
See also edit
References edit
External links edit
- Domino's Pizza Enterprises corporate webpage
- Domino's Pizza Ph
- Domino's New Zealand corporate webpage
- Domino's Netherlands corporate webpage
- Domino's France corporate history webpage
- Domino's Belgium corporate history webpage
- Domino's digital story and oral history: Queensland Business Leaders Hall of Fame 2018, State Library of Queensland