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Aha (streaming service)

Aha (stylised as aha) is an Indian over-the-top streaming service which offers Telugu and Tamil-language content. It is owned by Arha Media & Broadcasting Private Limited, a joint venture between Geetha Arts and My Home Group.[4][5] The service was soft launched on 25 January 2020 and launched officially on 25 March 2020,[6] coinciding with Ugadi, the Telugu New Year.[7][6]

Aha
Screenshot
aha website screenshot on 8 April 2021
Type of businessStreaming media
Type of site
Available in
FoundedFebruary 8, 2020; 4 years ago (2020-02-08)[1]
HeadquartersHyderabad, Telangana,
India
Country of originIndia
Area servedWorldwide
Owner
Founder(s)Allu Aravind, Jupally Ramu Rao
PresidentAllu Aravind
CEORavikant Sabnavis[2]
Industry
Products
ServicesOn-demand video streaming
ParentAha! Limited Offers 747773000RC0001
URLwww.aha.video
CommercialYes
RegistrationRequired
UsersIncrease 2.5 Million (paid; as of March 2023)[3]
LaunchedMarch 25, 2020; 4 years ago (2020-03-25).
Current statusActive

History

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Allu Aravind revealed that he was enamoured with the digital environment and developed a habit of binge-watching. Soon he came up with the idea of starting a streaming platform for hosting solely Telugu content. He then discussed the idea with his family, who encouraged him and which led to talks with Jupally Rameswar Rao, who joined as a partner in the venture, Allu Aravind and Jupally Ramu Rao are active promoters who run the business, while Meghana Gorukanti Jupally is the Head of marketing advisory committee and Ravikant Sabnavis heads the platform as CEO.[5]

Market and expansion

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After opting for a soft launch on 8 February 2020 an event named aha Preview was conducted, where all the film makers who worked on ''aha Originals'' attended and presented their work.[8] In November 2020, aha announced actor Allu Arjun as its brand ambassador.[9] The platform has acquired one million subscribers within a year of its launch,[10] and by July 2021, it has over 1.5 million paid subscribers. In November 2021, the total paid active subscribers were 1.8 million, and as of March 31st 2024, the total paid active subscribers were 2.5 million,[6] and 40-million-plus users, catering predominantly to the markets of Andhra Pradesh and Telangana states.[11]

In August 2021, aha launched aha kids, a sub-brand focusing on children's programming. It is scheduled to launch on 10 September, coinciding with Vinayaka Chavithi.[12] aha 2.0 was launched[13] in November 2021 on a cloud-native platform from Firstlight Media.[14][15]

The Tamil language version of Aha was launched in February 2022.[16]

Original programming

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The service began its operation by acquiring digital rights of films such as Arjun Suravaram, Kaithi (Telugu dubbed version) and Choosi Choodangaane.[6]

Original shows and series

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The original scripted content which debuted on the service during the soft launch was Kotha Poradu, Shithappens and Geetha Subhramanyam 2020.[17] Masti's created by Krish debuted on 8 February 2020. For the first year, the scripted original content included 25 original shows.[18][19] Talk show Sam Jam with Samantha Akkineni as its host premiered on aha on 13 November 2020.[20] Aha has planning to offer over 50 original shows for the year 2021.[21] Aha Talk Show Unstoppable with NBK with Nandamuri Balakrishna ranked 5th on IMDB among the top 10 reality shows.[22]

Series list

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TitleDirector(s)PremiereLengthGenreLanguageStatus
Geetha Subhramanyam 2020[23]Siva Sai25 January 20201 Season, 8 episodesRomantic dramaTeluguEnded
Kotha Poradu[23]Anvesh Michael1 Season, 10 episodes[24]Romantic dramaEnded
Shit Happens[23]Prasanth Kumar Dimmala1 Season, 5 episodesAdult comedyEnded
Masti's[23][25]Ajay Bhuyan8 February 20201 Season, 8 episodesDramaEnded
SIN[26]Naveen Medaram30 March 20201 Season, 7 episodesAdult dramaEnded
Locked[27]Pradeep Deva Kumar1 Season, 7 episodesCrime ThrillerRenewed
Metro Kathalu[28][29]Karuna Kumar14 August 20201 Season, 4 episodesAnthology series DramaEnded
All Is Well[30]Sanjeev15 August 20201 Season, 8 episodesTalk showEnded
Addham[31]Siva Ananth, Barath Neelakantan and Sarjun16 October 20201 Season, 3 episodesAnthology seriesEnded
Tamasha with Harsha[32][33]Sarath Chandra6 November 20201 Season, 4 episodesTalk showEnded
CommitMental[34]Sadineni Pavan13 November 20201 Season, 5 episodesRomantic comedyEnded
Sam Jam[35][36]B. V. Nandini Reddy13 November 20201 Season, 4 episodesTalk showRenewed
Honeymoon[37][38]Sakkath Studio27 November 20201 Season, 6 episodesRomantic comedyEnded
No. 1 Yaari with Rana (Season 3)Sanjeev K Kumar14 March 20211 Season, 10 episodesTalk showPending
11th Hour[39][40]Praveen Sattaru8 April 20211 Season, 8 episodesThrillerEnded
In the Name of God[41]Vidyasagar Muthukumar18 June 20211 Season, 7 episodesCrime thrillerEnded
Kudi Yedamaithe[42]Pawan Kumar16 July 20211 Season, 8 episodesSci-fi thrillerRenewed
Aha Bhojanambu[43]Ankit23 July 20211 Season, 8 episodesCookingPending
Tharagathi Gadhi Daati[44]Mallik Ram20 August 20211 Season, 5 episodesTeen dramaRenewed
The Baker and The Beauty[45]Jonathan Edwards10 September 20211 Season, 10 episodesRomantic comedy-dramaRenewed
Sarkaar[46]28 October 20212 Season, 12 episodesGame showOngoing
Unstoppable[47]Arun4 November 20211 season, 10 episodesTalk showRenewed
3 Roses[48]Maggi12 November 20211 Season, 8 episodesAdult comedy dramaRenewed
Chef Mantra[49]17 November 20211 Season, 8 episodesCookingPending
Akash Vaani[50]Enoc Able11 February 20221 Season, 7 episodesRomantic comedy-dramaTamilEnded
Irai[51]Rajesh M Selva18 February 20221 Season, 6 episodesCrime thrillerPending
Telugu Indian Idol[52]Advait Shelke25 February 20221 Season, 31 episodesReality singingTeluguPending
Ramany vs Ramany 3.0[53]Naga4 March 20221 Season, 8 episodesComedy dramaTamilPending
Qubool Hai?[54]Umair Hasan Faiz Rai Pranav Reddy11 March 20221 Season, 6 episodesSocial crime action dramaTelugu, DeccaniEnded
Kuthukku Pathu[53]Vijay Varadharaj13 May 20221 SeasonBlack comedyTamilPending
Anya's Tutorial[55]Pallavi Gangireddy1 July 20221 Season, 7 episodesPsychological thrillerTelugu, TamilEnded
Dance Ikon[56]Ohmkar11 September 20221 Season, 22 episodesDance showTeluguEnded
Sarkaar With JiivaJiiva16 September 20221 SeasonGame showTamilPending
Newsense[57]Navdeep, Bindu Madhavi,[58] Ramesh Konambhotla, Ramesh Konambhotla13 May 20231 Season, 6 episodesPolitical dramaTeluguPending
Nenu Super WomanSreerama Chandra21 July 20231 Season, 6 episodesReality televisionTeluguOngoing
Awaiting release
Mad Company[53]TBATBA1 SeasonComedy dramaTamil

Original films

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The following original films debuted on the service during the COVID-19 pandemic; most films which had scheduled theatrical releases have been shifted to online release. Aha have acquired many films to be presented as aha original films.

TitleDirector(s)PremiereGenreLanguageLength
Run[23]Lakshmikanth Chenna29 May 2020Psychological thrillerTelugu86 minutes[59]
Bhanumathi & Ramakrishna[23]Srikanth3 July 2020Romantic drama92 minutes[60]
Krishna and His Leela[61]Ravikanth Perepu4 July 2020Romantic comedy125 minutes
Johaar[62]Teja Marni14 August 2020Anthology film122 minutes[63]
Buchinaidu Kandriga[64]Krishna Poluru21 August 2020Period romantic drama122 minutes[65]
Amaram Akhilam Prema[66]Jonathan Edwards18 September 2020Romantic drama132 minutes[67]
Orey Bujjiga[68]Vijay Kumar Konda2 October 2020Romantic comedy164 minutes
Colour Photo[69]Sandeep Raj23 October 2020Period romantic drama141 minutes[70]
Maa Vintha Gaadha Vinuma[71]Mandala Aditya13 November 2020Romantic comedy101 minutes
Anaganaga O Athidhi[72]Dayal Padmanabhan20 November 2020Thriller93 minutes
MailUday Gurrala12 January 2021Comedy116 minutes[73]
Super Over [74]Praveen Varma22 January 2021Crime thriller83 minutes[75]
Y[76]Baalu Adusumilli2 April 2021Crime thriller91 minutes[77]
Thank You BrotherRamesh Raparthi7 May 2021Thriller94 minutes[78]
Ardha Shathabdham[79]Rawindra Pulle11 June 2021Social drama115 minutes
Senapathi[80]Pavan Sadineni31 December 2021Crime thriller144 minutes
The American Dream[81]Dr. Vighnesh Koushik14 January 2022Drama thriller113 minutes
Bhamakalapam[82]Abhimanyu Tadimeti11 February 2022Comedy thriller133 minutes[83]
Bloody Mary[84]Chandoo Mondeti15 April 2022Crime action thriller91 minutes[85]
Payanigal Gavanikkavum[86]S. P. Shakthivel29 April 2022Comedy dramaTamil115 minutes
Pothanur Thabal Nilayam[87]Praveen27 May 2022Heist crime drama123 minutes[88]
Highway[89]K. V. Guhan19 August 2022Mystery crime thrillerTelugu123 minutes[90]
Odela Railway Station[91]Ashok Teja26 August 2022Crime thriller91 minutes[92]
Rathasaatchi[93]Rafiq Ismail9 December 2022Action dramaTamil123 minutes
Maalai Nera Mallipoo[94]Sanjay Narayanan9 June 2023Drama119 minutes[94]
The Great Indian Suicide[95]Viplove Koneti6 October 2023ThrillerTelugu150 minutes
Ippadiku Kadhal[96]Bharath Mohan9 February 2024Romantic dramaTamil103 minutes
Bhamakalapam 2[97]Abhimanyu Tadimeti16 February 2024Comedy thrillerTelugu128 minutes
Vidya Vasula AhamManikanth Gelli17 May 2024Romantic drama103 minutes[98]

References

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  97. ^ "OTT Review : Bhamakalapam 2 – Telugu film on Aha". 123telugu. 17 February 2024. Retrieved 19 February 2024.
  98. ^ Harsh, B. H. (18 May 2024). "'Vidya vasula aham' movie review: A harmless marriage dramedy". The New Indian Express.
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