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Do you wonder what the difference is between impressions and reach on Instagram? While reach indicates how many unique visitors your content got, impressions show the total number of times that your content was shown to users, which includes replays. So your reach will always be smaller than your impressions in Insights. This How.com.vn article discusses what "impressions" means on Instagram and how to track that statistic.
Things You Should Know
- Instagram Impressions measure how many times your content is viewed.
- Reach on Instagram shows you how many unique users have viewed your content.
- Track Impressions and Reach on Instagram by going to your profile and tapping "Professional dashboard."
Steps
How to View Insights to Track Impressions
- Open Instagram and navigate to your profile. You need to have a business or creator account to view Insights.
- Tap your profile icon, which is in the bottom left corner of your screen.
- Tap Professional dashboard. Alternatively, tap the three-line menu icon in the top right corner and select Insights.
- If you want to see how a specific Reel, Story, or post is doing, go to that content, tap the three-dot menu icon, then tap Insights.
- Tap Accounts reached. A new page with more information will open.
- On this page, you'll see both your reach and impressions.
- Scroll down to see your top content and tap it to switch between the top content based on reach or other metrics.[2]
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