How to Set up an Internet Cafe

Interested in starting your own internet cafe? Nowadays, access to the internet is more essential than ever. Business travelers, people without their own computers, and tourists are all in need of computer and internet access away from home. In this article, we'll walk you through everything you need to know about setting up an internet cafe of your own so you can focus on launching your business.

Method 1

Method 1 of 6:

Planning Your Internet Café

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1
Think about what kind of internet café you'd like to run. Write down the different amenities and services you want to offer and the audience you wish to cater to. Visit other Internet cafés in your area and in other cities to help form your ideas.
- Speak with the owners of other Internet cafés and ask about the advantages and disadvantages of this type of business.
2
Research the feasibility of your plan. Investigate the area in which you hope to open your café. Look specifically at the demand for an Internet café and competitors in the area. Make a rough estimate of how much money you will require as an initial investment for computer equipment, furniture, software and amenities.
- You can find prices for equipment, furniture and software on the Internet, in catalogues or in office supply stores.
- Do not choose an area where residents have a high income level, as chances are people have their own computers at home. You also do not want to locate near a library where people can use computers for free.
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3
Create a comprehensive business plan. Enumerate every detail for your Internet café from computers that you will need to purchase to long-term operational costs. Incorporate the results from your previous market research and explain how your café will stay profitable over time. Your business plan should include the following elements:
- Your business concept: The focus here is on describing your business and the market for your café.
- Market research: Market research is critical, as it describes the nature of the market you are entering into. Identify who your major competitors are, who your target market is, and the preferences and needs of your target market.
- A marketing plan: This should describe how you plan on addressing the needs of your market, how you will communicate with customers, and how you will advertise your café.
- An operations plan: This will describe your operations on a day to day basis. It would include, for example, a timeline, hours the café will be open, and the people and equipment required.
- A financial plan: This would outline how you will finance your business, what your expected costs are, and five-year projections as to your revenue.
- Make sure to make your business plan clear and understandable and be able to explain it to anyone, especially those who do not know the technical jargon.

Method 2

Method 2 of 6:

Finding Investment Capital and a Location

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1
Estimate how much start-up capital you'll need. Using your financial plan, determine your projected annual expenses and gross income. You'll need to have enough capital to cover both your start-up and operating expenses. If you do not, you will need to take out a loan.
- Operating expenses include licenses, permits, insurance, rent or mortgage, a security system, employees' salaries, computer equipment and software, and professional services such as an accountant or bookkeeper.
- You can lease equipment or purchase used equipment to save money on operating costs.
This could be from your own savings, an investment partner, or a bank. Other entrepreneurs have used a line of credit with their bank, a home equity loan, a credit card or micro lending.
You would then apply for the SBA loan at a local bank or credit union. This type of loan guarantees repayment by the SBA if you default.
Find a bank who will give you a home equity loan or home equity line of credit. You would be using your own home as collateral. Make sure you can pay back this loan or you risk losing your home. You will also have to have a credit score in the high 600s to take out this type of loan.^{[1]XResearch source}
5
Consider micro lending. Internet micro lending services (also called peer to peer lending) help borrowers find lenders for relatively small loans, usually under $35,000. Research these sites and familiarize yourself with all of the rules and regulations in order to avoid misunderstandings later.^{[2]XResearch source}
- Popular micro lending sites include Kiva, Prosper and Lending Club.

Method 3

Method 3 of 6:

Finding a Good Location and Choosing a Name

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1
Find a suitable location for your café. You will want a place that is likely to attract stable as well as casual customers. Locating near a school or college may attract younger customers, or if you locate near other food cafés or small shops you might be able to catch pedestrians in the area. It could also be advantageous to locate near large hotels where many business travelers stay.
- You should know who your clients are.
- Then position yourself in a suitable area.
- It is better to start at a small level. You can earn money while you build the shop.
2
Work with a commercial real estate agent. An agent experienced in commercial businesses will be able to show you properties that might meet your needs and are available for lease within your budget. You could also contact the commercial real estate development company that owns a specific property that interests you.
- A good alternative would be to take over an existing Internet café that has a loyal client base. A commercial real estate broker will know about these opportunities as well.
3
Conduct research on your potential business location. Search public records of how the location was used previously and statistical data such as the average income in the area. Find out if there are competitors and similar ventures nearby.
- When you find a potential location, observe the area for a few hours and analyze the foot traffic in the neighborhood. Is it near public transportation or highways? Is there enough parking?^{[3]XResearch source}
- You will want to also analyze the demographics of the area. Does the income level match the type of clientele you hope to attract? Your local librarian or commercial real estate broker can help provide this information.
- Once you find a location you will need to purchase insurance policies for general liability and fire insurance.
Establish a unique identifier that resonates with customers and sets you apart from other businesses. Search databases such as Hoovers, the Better Business Bureau and the Web to find information about other business names so you don't choose one that is already taken. You can refer to Name Your Business for tips on how to choose a business name.

Method 4

Method 4 of 6:

Obtaining the Necessary Licenses and Permits

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A DBA (Doing Business As) is needed whenever you are doing business under a name other than your own. Registering a DBA name is typically done through your state government or county clerk's office.
This can be obtained from your state Department of Taxation and Finance. You will need to keep careful records on which items were sold with the amount paid, and how much in sales tax was collected.
You will need to file a separate tax return for your business and therefore will need to have a federal tax ID number. You can find the form online at www.irs.gov.^{[4]XTrustworthy SourceInternal Revenue ServiceU.S. government agency in charge of managing the Federal Tax CodeGo to source}
Check with your local municipality for the types of permits required. Get a legal adviser if you don't know how to fill out the forms—better to pay small costs up front and have peace of mind than to have expensive complications down the road.

Method 5

Method 5 of 6:

Setting Up the Hardware and Software

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1
Choose an Internet service provider (ISP). Your café's Internet connection will most likely need a higher grade, more robust connection than a normal household set up. Negotiate with the ISP as they may offer special deals for businesses, especially Internet cafés. (You also might want to determine if you need a "static IP" address for Local Area Network (LAN) services and or programs.)
- A static IP address is for one customer only. A dynamic IP address will provide a different IP address each time you log on to your computer. Having a dynamic IP address means that you are sharing an IP address with several other customers.^{[5]XResearch source}
If possible, use a professional designer. Work with the designer so that they understand the special requirements of an Internet café such as keeping food and beverage preparation and consumption from damaging computer equipment. Include an electrician in the design process to ensure that the infrastructure will be able to handle the load of all the electronic devices in your café.
Following your business plan, purchase computers, network cable, routers, printers, crimping tools and RJ-45 jacks. If you are including amenities also purchase any food and beverage preparation items such as plates, cups, and microwave ovens.
This includes all the construction and renovations, electrical work, network setup, computer and software installation, and a security system. Add any other specialty services such as an area for food and drink preparation.
5
Manage your software effectively. Use free software alternatives such as Linux as an alternative to Microsoft Windows or the Mac OS and the OpenOffice.org suite as an alternative to the Microsoft Office suite. Consider using live CDs without hard disk drives (dumb terminals) in the computers to reduce maintenance.
- Install a firewall on your router if it does not already have one to protect your network from worms, viruses and other outside attacks.
- Find a software solution that will protect your computers from viruses such as virus protection software or live CDs.

Method 6

Method 6 of 6:

Preparing to Open the Business

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Consider hours of operation, wages and applicable overtime and anti-discrimination laws. Research state and federal labor laws on the Internet, through your local Small Business Administration or at your local library.
2
Interview and hire employees. Place ads online at such sites as Craig's List, Indeed and Monster.com. Choose those who not only are technically savvy and have good references, but also friendly and easy to work with. Make sure to run a background check on each potential employee before hiring.^{[6]XResearch source}
- Your local police department can run the background checks for you.
3
Promote your Internet café in the neighborhood through fliers, advertisements in newspapers, word of mouth and especially social media. You will need to develop a website and can use templates you can find online for free, or use a service like WordPress that starts at about $70. Develop a Facebook page for your business and update it frequently.
- Consider having a grand opening with door prizes or discount coupons. Advertise the opening in newspapers, radio stations, Facebook, and on your website. You could also offer local entertainment and food.
They may want more bandwidth, or may complain about the amount of performance-degrading spyware. You can contract with an expert to solve problems, if you don't already have a suitable administrator.
This could include color printing and copying or hosting computer game competitions. Get customer feedback as to what services and amenities they would like to have in order to determine the demand in your area.

Community Q&A

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Question
If I want to make my own internet cafe, what do I need to start and how much will it cost?
Community Answer
You need a software to run the internet user time limit, a number of PCs, a central internet server, a router, network cables, an Internet Service Provider (ISP), the chairs, workstation tables, a suitable place to do the business, legal licensing and of course labor. For the money, it depends on which country are you doing that business in.
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Question
What training should I provide for staff of an internet cafe?
Community Answer
There are two important components here: the café side and the internet side. Since the internet side is pretty much set-up-and-go, the majority of your staff's time will be spent making drinks and snacks and serving customers. You should make sure they can run the point of sale system, can follow the directions to make the drinks and pastries you're serving, and can deal with customers. For the internet side, a basic troubleshooting knowledge will be fine. Make sure the staff know how to turn on and use the computers and who to call if there is something they can't fix. Most 20-somethings will already have some tech skills.
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Question
What is the ideal number of computers for running a PC shop?
Community Answer
10 or so computers would be the optimal number to start with.
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Tips

Remember to always go the extra mile for your customers. The customer is your first priority.
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Your customers' job is to pay and your job is to serve them, making sure they are satisfied and being able to answer any of their questions.
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Continue to evaluate your performance as a business and keep track of what works and what does not.
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Warnings

Install some sort of basic network traffic monitors without invading your customers' privacy but at the same time, keeping an eye out for excessive bandwidth use.
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If copyright infringement is a problem, educate your customers as to what is legal and what is not and consider blocking peer-to-peer ports if it gets out of hand.
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Use free software rather than install illegal copies of software on your computers to avoid potential lawsuits.
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Things You'll Need

Business plan
Computers (high-quality devices complete with monitors, mouse devices and keyboards)
Software (Operating systems, productivity software, gaming software)
Networking equipment (routers, switches, cabling)
Uninterruptable power supply (UPS) units to protect from power surges
Furniture