This article was co-authored by John Strasser and by How.com.vn staff writer, Nihal Shetty. John Strasser is a Certified Master Insight Coach and Master Insight Coaching Instructor at The Insight Coaching Community. With more than seven years of experience, John specializes in helping others work in the life coaching space and develop successful coaching businesses. John holds a BA in South Asian Religions from The University of South Florida and an MA in Buddhism and Hinduism from Columbia University. He has also studied Leadership Coaching at Harvard University.
There are 13 references cited in this article, which can be found at the bottom of the page.
This article has been viewed 4,860 times.
Getting asked for customer references can put you in a tricky position. If it’s still early in the sales process, you might feel uncomfortable with bothering your past customers. And if you’re nearing the end of the process, a request for customer references can make you feel like you haven’t done your job right. In any case, it’s normally best for you to provide an alternative solution or delay customer references until the end of the sales process. We’re here to help with this guide on how to respond when prospects ask for customer references.
Steps
Expert Q&A
References
- ↑ https://hbr.org/2012/06/handling-customers-toughest-qu
- ↑ https://hbr.org/2018/11/how-to-sell-new-products
- ↑ https://www.forbes.com/sites/forbesagencycouncil/2020/11/25/11-excellent-ways-to-use-case-studies-to-convert-leads-into-sales/?sh=52a7cc3a2db5
- ↑ https://hbr.org/2003/12/the-one-number-you-need-to-grow
- ↑ https://hbr.org/2016/03/winning-back-lost-customers
- ↑ https://www.natlawreview.com/article/playing-fair-protect-trade-secrets-business-partners
- ↑ https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/whats-wrong-with-solutions-selling-and-how-to-put-it-right
- ↑ https://www.wsj.com/articles/SB10001424052748703493504576008113054219734
- ↑ https://www.forbes.com/sites/theyec/2018/04/05/free-trials-an-efficient-profitable-way-to-generate-sales/?sh=7d0730526005
- ↑ https://hbr.org/2016/07/to-increase-sales-get-customers-to-commit-a-little-at-a-time
- ↑ John Strasser. Certified Master Insight Coach. Expert Interview. 15 October 2021.
- ↑ https://work.chron.com/ask-past-clients-recommendation-21763.html
- ↑ https://hbr.org/2012/06/customer-reference-programs-at
Did this article help you?
⚠️ Disclaimer:
Content from Wiki How English language website. Text is available under the Creative Commons Attribution-Share Alike License; additional terms may apply.
Wiki How does not encourage the violation of any laws, and cannot be responsible for any violations of such laws, should you link to this domain, or use, reproduce, or republish the information contained herein.
- - A few of these subjects are frequently censored by educational, governmental, corporate, parental and other filtering schemes.
- - Some articles may contain names, images, artworks or descriptions of events that some cultures restrict access to
- - Please note: Wiki How does not give you opinion about the law, or advice about medical. If you need specific advice (for example, medical, legal, financial or risk management), please seek a professional who is licensed or knowledgeable in that area.
- - Readers should not judge the importance of topics based on their coverage on Wiki How, nor think a topic is important just because it is the subject of a Wiki article.