How to Name Your Pet Sitting Business

Starting a pet sitting business can be a fun and exciting adventure. However, before you can get started you will need to create a great name for your business. A good business name will help convey the qualities and services offered by your business and should also be appealing and easy to remember. Learning more about what goes into naming a business can help you find a name that fits your own business best.

Method 1

Method 1 of 2:

Creating A Name

1
Think about which type of pets you will work with. Before you go further into planning your pet sitting business name you will want to consider which pets you are going got be working with. This can help you fine tune your name to convey to customers what services you are specifically offering.
- If you are only going to watch dogs try to focus on that aspect and have your business name reflect this.
- If you plan on watching all types of pets you should have a broad name that encompasses all pets.
2
Keep the name short. People remember and retain very clear and short business names as opposed to longer ones. Short names are noticeable and can be readable at a glance, making it easy for potential clients to think of your business when they need their pet cared for.^{[1]XResearch source}
- Using less words is generally the best idea when creating your business name.
- Make sure the words you want are important and are playing a role in the name.
- Don't include any words that aren't absolutely necessary in the name.
- Try to use short words or names. The entire name should only be a few syllables long.
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3
Convey the spirit of the business. The name you pick for your business will need to be exciting and convey the qualities of your business to customers. Take a moment to consider what tone you want for your business and how you can incorporate that into your business name. ^{[2]XResearch source}
- Keep the tone of your name in mind. Try to find a nice balance between professional and personal.
- Naming the business too literally can cause it to feel dry or uninteresting.
- Think about other qualities that you want to include in your name. These might include words like “safe”, “home”, “family”, or “care”.
4
Think originally. There are many pet sitting businesses that are already in operation. Picking a unique and original name can help you stand out and build your business over time. Think about what's been done, what other local pet sitting services are doing and then try to come up with something that stands apart.^{[3]XResearch source}^{[4]XResearch source}
- Try to avoid using elements that you find your competition using.
- Don't get too original. Names that are hard to understand or ambiguous can hurt your business.
- Feel free to play with words and spelling.
5
Take your time. Picking a name for your pet sitting business is not a race. Taking your time and giving a name plenty of consideration will help you determine if it's the best fit for your business. Don't be afraid to test a name out for a while and see how it feels before deciding if it's the best one for you.^{[5]XResearch source}
- Share the name with colleagues and friends to see how it feels over time.
- Don't be in a rush to pick a name as you will stuck with it for a long time.
- Imagine how the name will influence customers thoughts and opinions.
- Ask yourself if the name conveys what you want it to.
6
Pick a name and be ready to stick with it. Once you do decide on a name for your pet sitting business you will need to stick with it. Changing a business name is possible. However, changing the name of your business can hurt your business and be a difficult process. Avoid future troubles by planning ahead and choosing an name that you are comfortable with keeping.^{[6]XResearch source}
- Think about the future of your business. Will your name still be a good fit as your business grows?
- Realize that changing a business name is a very involved process and can hurt your company.
- Once you choose a name stick with it.
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Method 2

Method 2 of 2:

Creating A Logo

1
Get some ideas. Before you get started creating your own logo it can be a good idea to look at what others are doing. Study some logos of other successful pet sitting businesses to see what their logos might look like. By studying these logos you can get a better idea of what you want your own to look like.^{[7]XResearch source}^{[8]XResearch source}
- Looking at other pet sitting companies and their logos can tell you what to do and what to avoid.
- Think like a customer. Ask yourself “what do these other logos make me think and feel?”
2
Think about what you want to say. The phrase “a picture is worth a thousand words” applies to your logo. A logo is a symbol that will instantly connect the customer to all the ideas and qualities of your business. Decide what you want to say with your logo in order to quickly convey the qualities of your business to a customer.^{[9]XResearch source}
- Think of the qualities you want to represent. These might include things like “dependable”, “safe”, “affordable”, or “caring”.
3
Keep your logo clean and simple. When designing a logo it can be tempting to add too much. Logos work best when they are clear, simple, and clean images that convey exactly what you want them too without extra elements. Think about some of the following key design tips for your logo to keep it simple and direct:^{[10]XResearch source}
- It should be easily reproducible.
- You should be able to easily describe the logo with words.
- The logo should be memorable, being easily recalled by those who see it.
- A logo should work with or without color.
- Your logo should be intelligible at any size, large or small.
4
Think of symbols that represent your business. People tend to have associations that are connected to certain symbols. For example, a shield indicates defense and might be appropriate for a security company. You will need to think of symbols that represent pet sitting and any other qualities that you want to convey in your logo.^{[11]XResearch source}
- A paw print can be a good symbol for a pet sitting business. However, it may not make your business stand out next to other similar logos and businesses.
- You might want to include a symbol that suggests “safety” or “home” such as a dog house.
- Consider the tone of your symbols and avoid anything too playful, serious, or ambiguous.
5
Make your logo. After you have your ideas collected and ready it's time to start building your logo. Make some rough sketches of your logo first and then work to refine them. Don't be afraid of making multiple variations on the same logo as one may look more appealing than your original arrangement.
- Try sketching out some rough ideas using a pencil and paper.
- There are also websites and software that are designed to help you make a simple logo.
- You may want to learn some simple graphic design programs and make the logo yourself.
- If you are unable to create your own logo, take your ideas and work with a graphic artist.
6
Hire a graphic designer. Creating a logo from scratch can be difficult. Time, skill, software and equipment can all be serious obstacles that stand in the way of self creating a great logo. If you are unable to do so you might consider working together with a graphic artist to get a high quality and professional logo.^{[12]XResearch source}
- Bring in any rough sketches you might have.
- Come prepared with the ideas you want to convey.
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Tips

Keep your business name simple and short.
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Try to make your business name interesting and engaging.
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Don't be in a hurry to create your business name.
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Warnings

Avoid making your business name too long or complex.
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Don't make your business name too obscure or unclear.
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