This article was co-authored by Martin Bentsen. Martin Bentsen is a New York City-based Acting Coach and Headshot Photographer. Focusing on developing an actor's ability to book more work, Martin advises clients on professional headshots, demo reels, biographies, websites, and how to connect with talent agents. He has taught actor marketing strategies at New York University, The Actor's Green Room, and Actor's Connection. He has taken over 6,000 headshots for City Headshots and teaches actors via classes, emails, and one-on-one consultations. Martin holds a BFA in Film and Television from New York University.
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Commercial acting is a fun, challenging, and potentially lucrative way to put your acting talents before a worldwide audience. As with any aspect of show business, landing a commercial acting gig is tough, and you should be prepared to face a fair share of rejection in your quest for commercial stardom. By learning how to get into commercials, you can arm yourself with some basic tips that can better prepare you for your future as a commercial actor or actress.
Steps
Acquire standout headshots and assemble a resume. In the acting profession, your headshot is your calling card. It is a way for casting directors, agents, and managers to see what you look like and, from the attached resume, what your experience holds. A headshot is a simple photo of your head and face and gives potential employers an idea of how you will look on camera selling their product.[1]
Attain representation. Though some casting companies will hold open calls for commercial actors, your best bet to landing a commercial gig is to find an agent or manager who specializes in this facet of the industry. Agents recruit on behalf of casting directors and also work on your behalf to find you work. Landing an agent is an important step in learning how to get into commercials. Be prepared to present yourself in the best possible light, and be ready to sell your looks and your talent as a commercial actor.[2]Advertisement
Attend casting calls. Whether or not you have representation, you can still attend open calls for commercial actors.[3] Most casting calls will require actors to bring along a headshot and resume. You will likely be asked to read a portion of the commercial script, called a "side," for the casting director, commercial director, and other professionals attached to the filming of the commercial.
Network with other actors. By meeting other aspiring performers, you can gain firsthand knowledge of what it's like to be a commercial actor. You may also hear about word-of-mouth auditions and glean some tips for landing that first commercial acting gig.Advertisement
Community Q&A
- QuestionIf I am disabled and I walk on a cane, is it still possible for me to get acting gigs?
Community AnswerYes, but you'll need to specify this as you won't be suitable for some roles. - QuestionHow experienced do I have to be to get into a commercial?Community AnswerExperience may not matter if you have the right look for the commercial.
- QuestionCan I do a commercial if I am 12 years old?
Community AnswerYes, as there is no age limit. Just be sure to audition for commercials that are looking for someone from your age bracket.
Tips
- Be equipped for rejection. All actors, regardless of the aspect of the industry they want to break into, must deal with rejection and disappointment. This is vital in understanding how to get into commercials. It's a normal part of the process, and you should not be discouraged. Keep trying, and if you don't land a gig right away, don't let that deter you. Keep honing your craft and continue to do your best at every audition.Thanks
Warnings
- Research potential agents thoroughly. It's an unfortunate fact that many people claiming to be agents or managers are just out to exploit naive actors. Conduct research into any agent that offers you representation by looking them up online, contacting the Better Business Bureau (BBB), and asking friends and colleagues in the industry. Also, an agent should never ask for money upfront--their job is to make you money--so be wary of any agent asking an upfront fee for their services.Thanks
- Make sure your headshots look like you. Many actors have outdated headshots that no longer resemble what they really look like. Guarantee that your photos and resume are up to date and are accurate reflections of your appearance, your experience, and your talents.Thanks
Things You'll Need
- Headshots
- Resume
References
About this article
Reader Success Stories
"I was glad to see I should not pay an agent before he or she gets me a job. Wow, thanks for that heads-up!"
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