This article was co-authored by Anna Colibri. Anna Colibri is a Digital Marketing Specialist and the CEO of Colibri Digital Marketing in the San Francisco Bay Area. Anna specializes in branding, digital strategy, product and service development, team management, and leadership development with a focus on women and minority business owners and professionals. Anna holds a Bachelor's degree in Sociology from The University of California, Davis, and a Master's degree in Social Welfare from The University of California, Berkeley. Colibri Digital Marketing is San Francisco’s first B Corp certified digital marketing agency. They won the 2019 Better Business Bureau Torch Awards for Ethical Business, the 2009 Local Excellence Award, and one of the Best Digital Marketing Agencies in San Francisco in 2017.
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Advertising via email can be a lucrative way to reach out to prospective customers or clients, especially when you create ads that appeal to and grab the attention of your audience. To create an effective email ad, you'll need to develop copywriting that is direct and clearly states the purpose of the email ad. You'll also need to prepare a focused campaign, using the best software, service providers, and practices in order to maximize your reach – and to avoid being flagged as a spammer.
Steps
Expert Q&A
- QuestionWhat should I include in the email ads for my blog?Anna ColibriAnna Colibri is a Digital Marketing Specialist and the CEO of Colibri Digital Marketing in the San Francisco Bay Area. Anna specializes in branding, digital strategy, product and service development, team management, and leadership development with a focus on women and minority business owners and professionals. Anna holds a Bachelor's degree in Sociology from The University of California, Davis, and a Master's degree in Social Welfare from The University of California, Berkeley. Colibri Digital Marketing is San Francisco’s first B Corp certified digital marketing agency. They won the 2019 Better Business Bureau Torch Awards for Ethical Business, the 2009 Local Excellence Award, and one of the Best Digital Marketing Agencies in San Francisco in 2017.
Digital Marketing SpecialistIt seems super obvious, but a link to your blog is pretty mandatory. The design, message, and overall content of the ad is obviously going to differ from blog to blog, but you should make it easy for people to find you. Don't overlook basic contact info! - QuestionWhat do I put in the subject line?Anna ColibriAnna Colibri is a Digital Marketing Specialist and the CEO of Colibri Digital Marketing in the San Francisco Bay Area. Anna specializes in branding, digital strategy, product and service development, team management, and leadership development with a focus on women and minority business owners and professionals. Anna holds a Bachelor's degree in Sociology from The University of California, Davis, and a Master's degree in Social Welfare from The University of California, Berkeley. Colibri Digital Marketing is San Francisco’s first B Corp certified digital marketing agency. They won the 2019 Better Business Bureau Torch Awards for Ethical Business, the 2009 Local Excellence Award, and one of the Best Digital Marketing Agencies in San Francisco in 2017.
Digital Marketing SpecialistIt depends on the content of the email. If it's a message from the founder, you might mention that it's an update from the CEO on the new product line coming out. If it's a sale for an e-commerce business, you might give a glimpse of the deals you're offering. Just make sure that it's snappy and easy to read!
Tips
References
- ↑ https://www.pcmag.com/picks/the-best-email-marketing-software
- ↑ https://martech.org/merchandising-for-email-marketing-selecting-products-and-promotions/
- ↑ https://www.pcmag.com/picks/the-best-email-marketing-software
- ↑ https://www.businessinsider.com/write-perfect-email-subject-line-for-marketing-company-2014-3
- ↑ https://www.businessinsider.com/write-perfect-email-subject-line-for-marketing-company-2014-3
- ↑ Anna Colibri. Digital Marketing Specialist. Expert Interview. 29 June 2021.
- ↑ https://www.business2community.com/communications/using-active-instead-passive-voice-marketing-copy-01242428#KOqRk6rOU1isi4X7.97
- ↑ Anna Colibri. Digital Marketing Specialist. Expert Interview. 29 June 2021.
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