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This article was co-authored by How.com.vn staff writer, Nicole Levine, MFA. Nicole Levine is a Technology Writer and Editor for How.com.vn. She has more than 20 years of experience creating technical documentation and leading support teams at major web hosting and software companies. Nicole also holds an MFA in Creative Writing from Portland State University and teaches composition, fiction-writing, and zine-making at various institutions.
The How.com.vn Tech Team also followed the article's instructions and verified that they work.
This article has been viewed 3,965 times.
This How.com.vn teaches you how to promote your Instagram photo or video when you’re using an iPhone or iPad. You must have a Business Profile and be an admin for the associated Facebook page to promote a post.
Steps
Convert your profile to a Business Profile. Only posts made by Business Profiles can be promoted for advertising.[1] If you want to create a brand new profile for your business, see Add a Business Profile on Instagram to learn how. Otherwise, here’s how to convert your personal account to a Business Profile:[2]- Open Instagram and tap the profile icon (at the bottom-right corner).
- Tap the gear button in the top section (to the right of ″Edit Profile″).
- If your Instagram is private, make it public by tapping Account Privacy (the first option under ″Privacy and Security″ and sliding the switch to the Off (white) position. Tap the back button when finished.
- Scroll down and tap Switch to Business Profile.
- Follow the on-screen instructions to set up your business. When prompted to link your account to a Facebook Page, choose your business’s Page. If you’re not already a Page admin, ask a current admin to add you so you can boost posts on Instagram.
- Tap the back button to return to your feed when you’re finished.
Return to your profile and tap the post you want to promote. If you’re not already back at your profile, tap the profile icon at the bottom-right corner to get there now.- Promoted posts must meet Instagram and Facebook’s community standards. See Facebook and Instagram’s advertising policies to make sure your post is compliant.[3]
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Tap Promote below the post. A list of options will appear.
Select what you want your audience to do. If the post will direct people to your website, tap Visit your Website. If you want people to see the advertisement and then call or visit your business in person, select Call or visit your business.
Tap Select Button Text. It’s below the bottom-right corner of your photo or video.
Tap the text for your button. The text you select will appear on your promoted post. This button tells the audience what you want them to do.- For example, if you want people to view the post and then sign up on your website, select Sign Up. People who see your add can then tap Sign Up to access the sign-up website.
Enter the address, phone number, or website. The information you enter depends on the purpose of your button and post. Tap the typing area just below the ″Action Button″ text, then type the URL, address, phone number, or other text as necessary.
Select an audience. Under the ″AUDIENCE″ header, you’ll have the option to allow Instagram to select an audience based on their algorithm, or specify an audience by demographics.- To specify a group of users to advertise to, select Create your own…, and then customize your audience based on location, interests, age, and other details. Type a name for this particular audience at the top of the page so you can easily select this audience later.
- To allow Instagram to choose an audience for your boosted post, select Automatic.
Scroll down and select your budget. The next section, ″TOTAL BUDGET,″ contains options for the amount of money you’re willing to spend to boost your post. Select one of the suggested dollar values, or tap Set your own… to specify an amount.
Scroll down and choose a date range. Under the ″DURATION″ header, select the amount of time you want your post to remain boosted. Select one of the suggested amounts, or tap Set your own… to specify a length of time.
Scroll up and tap NEXT. It’s at the top-right corner of the page.
Review your order. If you need to make any last-minute changes, make them now.- If you haven’t entered a payment method (and there is no payment option associated with the connected Facebook page), you’ll be prompted to do so before placing the order.[4]
- To see a preview of your ad, tap Preview Promotion at the top-left corner.
Tap Promote to pay for your promotion. Your promotion will be sent to Instagram’s review team for approval, which can take up to an hour.[5] Once the post is approved, you’ll receive a notification letting you know the promotion is live.
Monitor your promotion. To see how a promoted post is doing, tap the heart icon at the bottom of Instagram, tap Promotions at the top of the notification list, then select the promotion. As people see and engage with your post, new insights will appear here.- If you want to stop promoting your post early, tap Delete Promotion at the bottom of this page.
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References
- ↑ https://help.instagram.com/1067656009937668?helpref=faq_content
- ↑ https://help.instagram.com/502981923235522?helpref=faq_content
- ↑ https://www.facebook.com/policies/ads
- ↑ https://www.facebook.com/help/instagram/559808137514535?helpref=page_content
- ↑ https://help.instagram.com/1067656009937668?helpref=faq_content
About this article
Nicole Levine, MFA
How.com.vn Technology Writer
This article was co-authored by How.com.vn staff writer, Nicole Levine, MFA. Nicole Levine is a Technology Writer and Editor for How.com.vn. She has more than 20 years of experience creating technical documentation and leading support teams at major web hosting and software companies. Nicole also holds an MFA in Creative Writing from Portland State University and teaches composition, fiction-writing, and zine-making at various institutions. This article has been viewed 3,965 times.
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Co-authors: 2
Updated: March 28, 2019
Views: 3,965
Article SummaryX
1. Switch to a Business Profile.
2. Tap the post.
3. Tap Promote.
4. Select a purpose.
5. Customize your button.
6. Enter your contact details.
7. Choose an audience.
8. Set a budget and date range.
9. Tap Next to review the order.
10. Tap Promote.
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Thanks to all authors for creating a page that has been read 3,965 times.
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