This article was co-authored by Alfonso Cuesta and by How.com.vn staff writer, Amber Crain. Alfonso Cuesta is an Advertising Expert and the Creative Director and Co-Founder of Salta With Us, a "Creativity First" boutique specialized in multicultural advertising and campaigns for digital and social media channels. After 20 years of working in global ad agencies for brands like Coca-Cola, PlayStation, and Discovery Channel in Europe, Latin America, and the US, Alfonso remains convinced that creativity is the best tool to engage audiences in any medium. Alfonso has a BA in Graphic Design and Advertising from the Centro Español de Nuevas Profesiones in Madrid, Spain.
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Portraying your authentic self on Instagram makes your experiences and interactions a lot more meaningful. Since Instagram is such a public platform, it's normal to want to show the best aspects of your life, but if that's all you post, your profile can end up feeling overly curated and dishonest. There are lots of ways to prevent that, though! We’ll start with tricks that anyone can use to improve their authenticity on Instagram and then move into some specific tips for brands and influencers.
Steps
Expert Q&A
References
- ↑ https://journals.sagepub.com/doi/full/10.1177/1354856520902136
- ↑ https://www.forbes.com/sites/forbesagencycouncil/2018/08/23/nine-ways-to-grow-a-more-authentic-follower-base-on-instagram/?sh=187a2d681b8b
- ↑ https://www.entrepreneur.com/article/345463
- ↑ https://www.forbes.com/sites/forbesagencycouncil/2018/08/23/nine-ways-to-grow-a-more-authentic-follower-base-on-instagram/?sh=187a2d681b8b
- ↑ https://journals.sagepub.com/doi/full/10.1177/1354856520902136
- ↑ https://www.stanforddaily.com/2019/05/20/instagram-and-your-life-story/
- ↑ https://journals.sagepub.com/doi/full/10.1177/1354856520902136
- ↑ https://www.stanforddaily.com/2019/05/20/instagram-and-your-life-story/
- ↑ https://www.forbes.com/sites/forbesagencycouncil/2018/08/23/nine-ways-to-grow-a-more-authentic-follower-base-on-instagram/?sh=187a2d681b8b
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