Pete Canalichio

Brand Strategist & Licensing Expert

Pete Canalichio is a Brand Strategist, Licensing Expert, and Founder of BrandAlive. With nearly 30 years of experience at companies such as Coca-Cola and Newell Brands, he specializes in helping brands find the most authentic parts of their story to build a brand strategy. Pete holds an MBA from the University of North Carolina at Chapel Hill and a BS in Physics from the United States Naval Academy. In 2006, he won an MVP Award from Newell Brands for his contributions to their Global Licensing department. He’s also penned the award-winning book, Expand, Grow, Thrive.

How.com.vn's Editorial ProcessHow.com.vn partners with over 1000+ experts from a wide range of fields to ensure our content is accurate and based on well-established research and testimony. Content Managers conduct interviews and work closely with each expert to review information, answer reader questions, and add credible advice. Learn more about our editorial process and why millions of readers trust How.com.vn.

Co-authored Articles (12)

How to

Make a Unique Username

We all know first impressions matter on social media. So how do you choose the perfect username for Instagram, TikTok, Twitter, and other social media platforms when it feels like all the best ones are already being used...

How to

Create a Facebook Page

Looking to make your own Facebook page? You've come to the right place! Whether you're on mobile or on a computer, we're walking you through the whole process in detail below. By the end of this article, you'll have your...

How to

Start a Cafe

Opening a small, cozy, "cute" neighborhood cafe may be the most common dream of the prospective small business owner, but "cute" doesn't pay the bills. Cafes run on tight profit margins, require a significant initial in...

How to

Open a Nightclub

Have you ever dreamed of running a nightclub business? Though it takes careful planning and a considerable amount of time, a properly managed nightclub can be a very profitable business for years to come. If this is your...

How to

Start an Investment Company

If you like to invest, you can wait to be hired by a hedge fund or start your own investment company. Investment companies purchase securities issued by companies, and they also issue securities which their clients buy. ...

How to

Write a Blurb

Blurbs are short descriptions that promote things such as movies, books, or other projects. The person who came up with the word “blurb” called it a “flamboyant advertisement.” Your blurb should do just that: cat...

How Soon Should I Announce a New Job on LinkedIn?

Learn when to add a new job to LinkedIn and how exactly to announce itJust landed a new job? Congratulations! You probably want to go and tell all your friends and colleagues about your new role—but hang on a second. W...

How to Create a Business Page on Facebook

Promote your business with an official Facebook pageThis How.com.vn teaches you how to create an official Facebook Page for your business or brand using a computer, phone, or tablet. Maintaining a business Page is a great w...

How to

Write a Personal History

Writing your personal history is something that you may do either as part of an application or as a literary endeavor. In a personal statement for an application, you will need to provide information about history that p...

How to

Start a Bridal Shop

If you love weddings and have a sense of style, opening a bridal salon can be a rewarding and lucrative endeavor. Brides to be and their wedding parties spend a lot of money on bridal gowns and wedding accessories for th...

How to

Start a Recruiting Agency

A recruiting agency, also referred to as a staffing or temporary agency, searches for, interviews, and screens applicants for job placement— temporary, permanent, or both. A staffing agency may also focus only on a spe...

How to Contact a Recruiter on LinkedIn

Your guide to crafting the perfect message to get a response fastWhen you’re looking for a new job, it can feel like you’re scrolling through job openings for days. Thankfully, that’s what recruiters are for! Reach...