Janet Peischel

Digital Media Expert

Janet Peischel is a Writer and Digital Media Expert and the Owner of Top of Mind Marketing. With more than 15 years of consulting experience, she develops content strategies and builds online brands for her clients. Prior to consulting, Janet spent over 15 years in the marketing industry, in positions such as the Vice President of Marketing Communications for the Bank of America. Janet holds a BA and MA from the University of Washington.

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Co-authored Articles (9)

How to

Write a Newspaper Column

Writing a newspaper column provides space for a columnist to share their opinions or analyze a chosen topic using their own voice. While a newspaper column does afford a lot of room for freedom, there are certain convent...

How to

Write Articles

There are a multitude of different types of articles, including news stories, features, profiles, instructional articles, and so on. While each has specific qualities that are unique to its type, all articles share some ...

How to

Write a Column

Columns are articles or features written for newspapers, magazines, newsletters, and other publications. They are usually published regularly and on a schedule. Columns are a form of journalism that is less formal and mo...

How to Create a Logo

A guide to brainstorming, drafting, and finalizing a logo A great logo is more than images and words, a good logo tells a story about your company--who you are, what you do and what you stand for. That's a lot to ask of ...

How to

Submit Articles to Publications

You've finally wrapped up the article you've been working so hard on and now it's ready for publication. But first, you have to submit it. Submitting your first article is an exciting process. There are different procedu...

How to

Start a Newsletter

You don’t have to run a big business to create your own newsletter. With the right planning and organization, anyone can put out a newsletter dealing with a diverse range of possible subjects that will reach a wide aud...

How to

Create a Marketing Plan

A marketing plan is a plan that outlines your full marketing strategy for the coming year. It will include who you are marketing to, how you will market to them, and the strategies you will use to connect with customers ...

How to

Write a Good Newsletter

These days, everyone seems to have a newsletter! Writing one is simple, but with a few tricks you can make your newsletter fantastic. As long as you keep it interesting and informative, your audience will have a reason t...

How to

Conduct Audience Analysis

To make any type of writing as effective as possible, it is important that the writer understands his or her audience. What the reader wants, needs, knows, and feels about a topic are important factors in how the work wi...