Craig Watson

Baker

Craig Watson is a Baker, Entrepreneur, and the Founder of Baked Cravings, a nut-free bakery in New York City. With eight years of experience, he specializes in creating high-quality baked goods in a nut-free facility. To create desserts accessible for children to enjoy in school, Baked Cravings dedicated itself to building and maintaining a nut-free facility. Baked Cravings uses ingredients sourced from nut-free vendors, follows strict packing processes and conducts regular tests to provide safe pastries for children to enjoy and parents to trust.

Education

  • MBA, Marketing, Wilmington University
  • BS, Finance & Accounting, New Jersey City University

Professional Achievements

  • Award-Winning Bakery, Best of Manhattan
  • Appeared as a Guest on the Today Show
  • American Express featured business
  • Featured in a Shopify Commercial

Certifications & Organizations

  • MWBE Certified

Favorite Piece of Advice

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Co-authored Articles (13)

How to

Make Dough Rise Faster

Before you can bake bread, you have to let the dough rise. Waiting for dough to rise usually takes anywhere between 1-3 hours, but who has time for that? If you're looking for a way to get that dough to rise faster, we'r...

How to

Prepare Cream for Cake

Fluffy, creamy, vanilla-y whipped cream is a decadent delight and will go down in the frosting hall of fame. It’s light and luscious texture is often the perfect compliment to a moist cake, cupcake, cheesecake, pie, an...

How to

Make Homemade Chocolate

The thought of rich, sweet, melt-in-your-mouth chocolate is hard to get out of your head once you’ve got a craving. You don’t have to run out and buy a candy bar to get your fix though. We’ll show you how to make y...

How to

Store Whipped Cream

If you’ve made too much whipped cream or if you’re enjoying it at a later time, storing it properly is essential to keeping it fluffy and fresh. Store it in the refrigerator or freezer until you’re ready to dive in...

How to

Thin Chocolate

Melted chocolate is great to use for all kinds of desserts, but it can sometimes end up being a little too thick, making it hard to get the smooth coating you were hoping for. Luckily, thinning out your melted chocolate ...

How to

Ship a Cake

Shipping a cake may seem like a tricky task, but there are lots of things you can do to help make sure the cake arrives neatly and without damage. When you go to package the cake, place it in an insulated bag with ice pa...

How to

Make Simple Five Minute Frosting

So you need a fast way of making frosting? Well, it needs to be simple. It needs to have a small amount of ingredients and it shouldn't taste cheap. Sounds pretty unreal, right? No! In fact, you can have all that and mor...

How to

Make Store‐Bought Frosting Better

Store-bought frosting is cheap and convenient, but it may not have the flavor, consistency, or color you desire. Luckily, there’s several easy ways to make store bought frosting better! Adding flavored syrups, powdered...

How to

Replace All Purpose Flour with Cake Flour

If you want your baked goods to be lighter and fluffier, try using cake flour instead of all-purpose flour in your recipes. Cake flour has less protein and gluten than other types of flours, meaning that it produces bake...

How to

Stabilize Whipped Cream

A generous dollop of whipped cream makes dessert even more appetizing. But this delicious foam of air, water, and fat falls apart given any opportunity. Stabilizing the cream lets you pipe cupcakes, frost a cake, or just...

How to

Make Peanut Butter Cookies

Peanut butter cookies are always a classic hit to enjoy with your family and friends. These peanut butter cookies are quick, simple, and fun to make, which means that you will be enjoying them in no time! Combine the ing...

How to

Make a Loaf of White Bread

A simple loaf of white bread is a great recipe to have in your baking arsenal, and you’ll love knowing how to make bread anytime you might want it. It’s a fairly straightforward process to form the dough, and you don...

How to

Make Whipped Cream

Imagine having fresh, homemade whipped cream to top your cakes and other confections with. It's easier to make than you might think. Here are the perfect recipes for a frothy, dessert-like topping without the preservativ...